Middle East & Africa Customer Relationship Management Market Size & Outlook
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MEA customer relationship management market highlights
- The MEA customer relationship management market generated a revenue of USD 3,917.9 million in 2024.
- The market is expected to grow at a CAGR of 15.4% from 2025 to 2030.
- In terms of segment, large enterprise was the largest revenue generating enterprise size in 2024.
- Small & Medium Enterprises is the most lucrative enterprise size segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 3,917.9 million |
| Market revenue in 2030 | USD 9,049.3 million |
| Growth rate | 15.4% (CAGR from 2025 to 2030) |
| Largest segment | Large enterprise |
| Fastest growing segment | Small & Medium Enterprises |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Small & Medium Enterprises, Large Enterprise |
| Key market players worldwide | Adobe Inc, Capstone Copper Corp, Freshworks Inc Ordinary Shares Class A, Microsoft Corp, Monday.Com Ltd Ordinary Shares, Hewlett Packard Enterprise Co, Oracle Corp, Salesforce Inc, SAP SE, Hellman & Friedman, Zoho |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.3% of the global customer relationship management market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 35,416.0 million by 2030.
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Customer Relationship Management Market Scope
Customer Relationship Management Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Capstone Copper Corp | View profile | 3008 | 510 West Georgia Street, Suite 2100, Vancouver, BC, Canada, V6B 0M3 | https://www.capstonecopper.com |
| Hellman & Friedman | View profile | 51-100 | San Francisco, California, United States, North America | http://www.hf.com |
| Monday.Com Ltd Ordinary Shares | View profile | 1854 | 6 Yitzhak Sadeh Street, Tel Aviv, Israel, 6777506 | https://www.monday.com |
| Freshworks Inc Ordinary Shares Class A | View profile | 4900 | 2950 S. Delaware Street, Suite 201, San Mateo, CA, United States, 94403 | https://www.freshworks.com |
| Zoho | View profile | 10001+ | Pleasanton, California, United States, North America | https://www.zoho.com |
| Salesforce Inc | View profile | 72682 | 415 Mission Street, 3rd Floor, Salesforce Tower, San Francisco, CA, United States, 94105 | https://www.salesforce.com |
| Hewlett Packard Enterprise Co | View profile | 62000 | 1701 East Mossy Oaks Road, Spring, TX, United States, 77389 | https://www.hpe.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| SAP SE | View profile | 107602 | Dietmar-Hopp-Allee 16, Walldorf, BW, Germany, 69190 | https://www.sap.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Oracle Corp | View profile | 164000 | 2300 Oracle Way, Austin, TX, United States, 78741 | https://www.oracle.com |
Middle East & Africa customer relationship management market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to customer relationship management market will help companies and investors design strategic landscapes.
Large enterprise was the largest segment with a revenue share of 61.1% in 2024. Horizon Databook has segmented the Middle East & Africa customer relationship management market based on small & medium enterprises, large enterprise covering the revenue growth of each sub-segment from 2018 to 2030.
The Middle Eastern region is characterized by the presence of a sound capital infrastructure that supports IT development. The region attracts top retail and electronics brands. This is creating the need for offering improved customer experience services with the help of CRM solutions.
Economies such as Turkey, Egypt, and Saudi Arabia, among others, are witnessing rapid growth of small & medium enterprises, which are implementing CRM solutions to gain insights for better demand forecasting.
Various governments and public entities are supporting the implementation of CRM tools in contact centers for seamless communication between customers and representatives. Additionally, a study conducted in South Africa.
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Target buyers of Middle East & Africa customer relationship management market databook
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Our clientele includes a mix of customer relationship management market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa customer relationship management market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa customer relationship management market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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MEA customer relationship management market size, by country, 2018-2030 (US$M)
Middle East & Africa Customer Relationship Management Market Outlook Share, 2024 & 2030 (US$M)
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