How The Vanillin Market Is Pervading The Globe

Vanillin is a key aromatic compound extensively used to enhance the aroma and flavor of the various end-use products. It is the principal aroma and flavor compound in vanilla beans. It is also found in ‘Leptotes bicolor’, an orchid species found in Paraguay and Southern Brazil as well as the Southern Chinese red pine. Based on how it is produced, it can be classified into Pure, Natural & Synthetic. Vanillin comes in two forms - liquid and powdered.

Vanillin and vanilla are often thought to be the same and used interchangeably, which is a wrong notion, as vanilla contains hundreds of other compounds which make up its distinguishable aroma. Vanilla has for long been the undisputed choice among consumers when it comes to flavor. The vanillin market has seen good growth in recent years, aided by the following factors:

• It is extensively used as flavor agent in end-use segments such as food & beverage, which is the major application factoring in the market growth. Ice-cream and chocolate industries cover a large portion of the market.

• In food & beverage segment, it enhances flavor and aroma of the products, especially bakery products, confectioneries, biscuits, chocolates, candies, and ice creams. With increasing disposable income and improvements in the standard of living, the demand for a variety of food & beverage products has only increased, thus creating an attractive market.

• It also finds application in the beverage manufacturing industry, where it is used as a flavoring agent. This again is an important factor for its market growth.

• Vanillin is used as an intermediate or as an inactive excipient during manufacturing of drugs and medicines. Pharmaceutical application is likely to be the one of the fastest growing segments of the global market in the coming years.

• It is widely used as an intermediate chemical as well as an additive in the pharmaceutical sector. Tablet masking, minimizing bitter taste in medicines, oral medicine processing, topical medicated lotions and other pharmaceutical products use it as an excipient.

In terms of volume, Asia Pacific is expected to be the fastest growing region in the coming years. Significant growth in various end-use industries especially food & beverage is expected to fuel the growth of the market in the years ahead. In addition, superior economic growth coupled with rising demand for processed food in this region is boosting the usage of vanillin in food & beverage industry.

Key players in the market include:

• Camlin Fine Sciences Ltd.

• International Flavors & Fragrances Inc.

• Solvay S.A.

• Brenntag

• Borregaard ASA

• Evolva Holding S.A.

• Apple Flavor & Fragrance Group Co Ltd.

• De Monchy Aromatics

• BASF

The market players are implementing various strategies such as partnerships, new product development, acquisitions, and joint ventures with local market players, some of which are:

• In September 2019, Brenntag’s Food & Nutrition unit in North America announced an exclusive agreement with Borregaard AS regarding distribution of its EuroVanillin Pure, Natural and Expert product lines in the U.S. and Canada. The deal opens up Borregaard’s portfolio of synthetic and ethyl vanillin to Brenntag for distribution.

• In February 2019, Solvay introduced a new natural Vanillin, extending its portfolio of natural ingredients. Two different solutions, Rhovanil Natural CW and Rhovanil US NAT, are offered by the company.

• In June 2019, Borregaard announced that it would be increasing production capacity at their site in Sarpsborg, Norway for bio-based vanillin. Upon completion, the capacity of the site will be increased by 250 tonnes. The project will be completed by the first half of 2021.

• In September 2019, BASF acquired Isobionics, a leader in biotechnology, thus entering the natural flavors and fragrances market. BASF also signed a co-operation agreement with Conagen, allowing it to provide the market with natural vanillin.

  In-depth report on global vanillin market by Grand View Research:

https://www.grandviewresearch.com/industry-analysis/vanillin-market