Enhanced consumer awareness towards healthy eating and drinking habits to propel bottled water market

Global bottled water market is expected to witness brisk growth over the forecast period owing to rising health concerns and shortage in healthy drinking water. Shift in consumer preferences due to additional health benefits can be attributed to the growth in the recent years.

Due to a shift in consumer preference towards healthy eating and drinking habits, the demand for this product is presumed to witness robust growth over the forecast period. Innovation in packaging coupled with efficient supply chain has resulted rapid growth in the recent past. Attractive and innovative packaging is projected to play a key role in penetrating the market, particularly in the developing regions. Pollution coupled with decreasing groundwater replenishment rate has reduced drinking water availability in past few years. Such a scenario coupled with increasing population is presumed to result in massive demand for potable water over the forecast period.

This product is projected to substitute carbonated beverages which contain high sugar and fat. Increasing health awareness and growing consumer consciousness are a few factors projected to positively impact the global market in the near future. Shortage in tap water supply, particularly in the developing regions such as Asia Pacific, Middle East & Africa and Central & South America, has contributed to rapid increase in demand over last few years.

With water shortage crisis expected to be prevalent across major regions such as Middle East & Africa and Asia Pacific, regional market demand is estimated to witness robust growth in these regions Technological innovations that cater to small-scale bottling operations are presumed to offer ample opportunities for market growth and development over the forecast period. Non-toxic packaging materials, with an aim to attract environment conscious consumers promise abundant growth opportunities to the industry participants. Rapidly growing population along with rising disposable income are two key factors expected to complement the market over the forecast period.

Better and efficient supply chain operations resulting in lower operational cost are presumed to prompt companies to invest heavily in this developing their supply network. Lack of awareness about the benefits related to bottled beverage consumption is anticipated to hinder market growth and development over the forecast period

Unbranded regional products, available at a comparatively lower price, are expected to compete extensively with large multinational companies. Major international manufacturers are taking several strategic initiatives to gain a foothold in the developing regions such as Asia Pacific and Middle East & Africa. These industry participants are also taking steps to introduce a wide range of products, other than the conventional drinking water, with an aim to attract customers, particularly in the developing regions.

High capital investment and stringent regulatory framework by government are expected to hamper the market growth and development in near future. Such environmental regulations and standards prohibit this product companies that excessively depend on ground water resource.

This market can be classified into sparkling, still, carbonated, artesian, mineral, spring and purified. Carbon dioxide levels in sparkling type remain same after treatment. Still type is used majorly to replace tap water. Carbon dioxide gas is mixed under pressure in the carbonated type. Artesian type is obtained from the deep underground sources. Mineral type consists of several minerals that are present in the product. Spring type is derived from an underground natural source. Purified type is produced by the process of reverse osmosis, distillation or deionization. The demand for carbonated type is expected to decrease while increase in demand for mineral type is expected over the forecast period.

Bottled water market is fragmented with many small and large players competing against each other. Due to huge demand in this industry, several new players are entering this market. The entry barrier for novel industry participants is very low which attracts more companies and is presumed to increase overall competition in the market over the forecast period. Asia pacific market is expected to grow at a rapid pace on account of huge demand for packaged beverages by consumers. Increasing consumer awareness regarding health issues is presumed to aid market demand growth in the near future. In addition, demand for flavored bottled water market is also expected to witness robust growth in this region. Developed regions such as Europe and North America are expected to witness growth in demand owing to a shift in the consumption trends towards healthier beverages.

In bottled water market, industry participants are taking major steps and investing heavily in R&D initiatives to develop better quality product and provide better packaging facilities. Prominent industry participants include GE Water & Process Technologies, PALL Corporation, Inline Filling Systems Inc., Axeon Water Technologies, Koch Membrane Systems Inc., Velocity Equipment Solutions Inc., Norland International Inc., Seychelles Environment Technologies, Inc., The DOW Chemical Co.,Unicer - Bebidas SA, Coca-Cola Company, PepsiCo, Inc., Mountain Valley Spring Company, Nestle Waters, CG Roxane, Grupo Vichy Catalan and Hangzhou Wahaha Group Co., Ltd.and Suntory beverages & Food Ltd.