The U.S. outdoor living structure market size is expected to reach USD 1,998.9 million by 2030, registering a CAGR of 5.9% over the forecast periods, according to a new report by Grand View Research, Inc. The growth is attributed to the increasing trends of construction of dining, entertainment, and leisure areas in the U.S. Moreover, growing investments by homeowners for the extension of outdoor living areas during the COVID-19 pandemic are anticipated to drive the growth of the U.S. outdoor living structures market.
The rising disposable income of the population in emerging regions in the U.S. is expected to create growth opportunities for the outdoor living structures market in the coming years. Moreover, the growing construction of backyard cottages or accessory dwelling units in the U.S. is expected to add to the demand for outdoor living structures. They can be utilized as assisted outdoor living facilities for old age people, study rooms for children, storage rooms for house stuff, and tenants for additional income.
The growth of the market is expected to be hampered due to the limited target audience. These structures are preferred by high-income groups with large lawns and backyard spaces at their residential properties. It accounts for a very small share of the global population, primarily concentrated in high disposable income-based economies. Furthermore, the decreasing number of joint families in the U.S. owing to the migration of people to other cities and countries for jobs, marriages, and education is expected to reduce the demand for large single-family homes and, thus, negatively impact the demand for outdoor living structures.
The market is highly competitive in nature owing to the presence of a large number of players. Market players are collaborating with raw material suppliers to gain high-profit margins and are offering value-added services to increase their market share. Moreover, major manufacturers in the U.S. are concentrating on research & development, geographical expansion, new product & technological development, and mergers & acquisitions to gain a competitive advantage.
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Pergolas/patios are a major segment of the U.S. outdoor living structures market, growing at a CAGR of 5.7% over the forecast year. A pergola is an open garden feature that forms a covered sitting area, walkway, and passageway of pillars or vertical posts supported by latticework beams, rafters, and stringers. The space underneath a pergola can be utilized for several applications, such as cocktail bars, dining areas, outdoor kitchens, and living areas. The rising trend of spending more time in backyards, coupled with the growing utilization of pergolas/patios, is expected to increase the market’s demand in the U.S.
The 5000 to 15000 USD price range of outdoor living structures led the U.S. market in 2022, accounting for USD 644.6 million. This price range is most prevalent for backyard spaces as it is ideal for standard-family sizes. The rising trend of mini greenhouses on residential property is further increasing the demand for storage sheds, which store various items such as soil, herbicides, extra exhaust fans, tumblers, and portable sprinklers
The relaxation/physical or recreational application segment was valued at USD 314.5 million in 2022 and is expected to grow at a CAGR of 6.2% over the forecast period. It includes outdoor structures for seating and dining, outdoor furniture, fire pits, and structures for exercise and yoga. In addition, the adoption of outdoor living spaces has grown in the U.S. over the past few years as they offer leisure time with family and friends and a way to connect with nature
Oversaturated product segment dominated the market and accounted for USD 1,062.4 million in 2022. It includes pavilions, gazebos, pergolas/patios, sheds, and arbors, as their growth has stagnated. This kind of oversaturation occurs when the introduction of a new technology causes these products to become obsolete or when the existing businesses have met all potential customers' needs. Wood, aluminum, and vinyl are some of the most common materials used to produce outdoor living structures, which encompasses the majority of the U.S. market. These materials are a part of oversaturated products as they are no longer in demand due to the competition's multiple offerings
The retail distribution channel is the most common distribution channel in U.S. outdoor living structures market and accounted for a share of 68.6% in 2022. The retail channel comprises wholesalers, retail stores, and online third-party distributors. The growth of the retail market is due to consumer preference to visually inspect materials, products, colors, aesthetics, and specifications before purchasing outdoor living structures
Grand View Research has segmented the U.S. outdoor living structure market based on product, price range, application, type, and distribution channel:
U.S. Outdoor Living Structure Product Outlook (Revenue, USD Million; 2018 - 2030)
Pergolas/Patios
Pavilions/Gazebos
Sheds
U.S. Outdoor Living Structure Price Range Outlook (Revenue, USD Million; 2018 - 2030)
0 to 5000 USD
5000 to 15000 USD
15000 to 25000 USD
25000 USD and above
U.S. Outdoor Living Structure Application Outlook (Revenue, USD Million; 2018 - 2030)
Cooking
Entertainment
Relaxation/Physical or Recreational Activities
Shed Storage & Protection
U.S. Outdoor Living Structure Type Outlook (Revenue, USD Million; 2018 - 2030)
Oversaturated Product Segment
Untapped Product Segment
U.S. Outdoor Living Structure Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)
Direct
Retail
List of Key Players in the U.S. Outdoor Living Structure Market
Outdoor Structure Company LLC
Renson
Absolute Outdoor Living
CorradiUSA, Inc
Structureworks
Reformed Outdoor Structures LLC
AZENCO INTERNATIONAL
Outdoor Living Today
Lancaster County Backyard
LAYZE Systems
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