White Tea Market To Reach $2.54 Billion By 2030 | CAGR: 6.3%

White Tea Market Growth & Trends

The global white tea market size is expected to reach USD 2.54 billion by 2030, according to a new report by Grand View Research. It is anticipated to expand at a CAGR of 6.3% from 2024 to 2030. Rising awareness regarding maintaining healthy lifestyle is expected to promote the demand for white tea. Along with food and beverage, white tea extract finds application in cosmetic formulations, owing to their excellent antioxidant, anti-aging, and skin-soothing properties. Rapid rise of organic personal care market as a result of, inclination of cosmetic manufacturers toward natural ingredients, is projected to drive the demand for products such as white tea as a functional additive during the production of various cosmetic products.

As per the report published by the World Health Organization (WHO), diabetes was the seventh leading causes of death in 2016. It is recommended that moderate consumption of white tea results in reducing the occurrences of diabetes as it contains flavonoids. Furthermore, changing diet patterns and hectic lifestyle of the working class population have resulted in prevalence of obesity and related problems. Weight loss benefits of white tea are anticipated to encourage beverage manufacturers to increase the spending on its incorporation as a functional ingredient in various weight loss products.

Cosmetics and toiletries category is expected to expand at the CAGR of 4.3% from 2018 to 2025. Skin soothing antioxidant properties of the product drives the demand for skin care products made using white tea products. For example, the products launched by Korres Natural Products, Giovanni Cosmetics, and Kiss My Face among others.

Asia Pacific is anticipated to showcase significant growth in light of increasing number of health conscious consumers along with growing spending, especially in China and India. Furthermore, investment friendly government policies in these countries are expected to attract foreign companies to establish their strategic business units in these regions to address the domestic demand.

 Request a free sample copy or view report summary: White Tea Market Report

White Tea Market Report Highlights

• The conventional segment accounted for the largest revenue share of 87.7% in 2023. These products are cost-effective and are available in varied mild, subtle, and delicate flavors including floral & fruity flavors, such as grassy, melon, peach, vanilla, apricot, honey, herbs, citrus and chocolate.

• The beverage segment dominated the market in 2023. Tea is a widely enjoyed beverage worldwide, and white tea stands out due to its unique twist with delicate flavor, gentle taste, and possible health advantages.

• The offline segment dominated the market in 2023. This is attributed to several factors including high foot traffic and wide reach, which cater to a diverse range of consumers and producers.

• The Europe white tea market held the largest share in 2023. The increased consciousness among consumers about health and personal grooming in developed countries such as the U.K. and Germany is expected to drive market growth.

White Tea Market Segmentation

Grand View Research has segmented the global white tea market on the basis of product, application, distribution channel, and region:

White Tea Product Outlook (Revenue, USD Million, 2018 - 2030)

• Organic

• Conventional

White Tea Application Outlook (Revenue, USD Million, 2018 - 2030)

• Beverage

• Cosmetics and Toiletries

• Pharma

White Tea Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline

• Online

White Tea Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • Japan

  • India

  • South Korea

  • Australia

• Latin America

  • Brazil

• Middle East and Africa (MEA)

  • South Africa

List of Key Players of White Tea Market

• Wight Tea Company

• Sancha Tea

• Teaxpress.com

• The Chinese Tea Company.

• Dilmah Ceylon Tea Company PLC.

• ViconyTeas- Chinese Tea Supplier & Wholesaler

• White Cloud World Teas

• Rare Tea Company

• Goodricke Group Limited

• The East India Company LTD