Snow Apparel Market Size To Reach $41.28 Billion By 2030

Snow Apparel Market Growth & Trends

The global snow apparel market size is expected to reach USD 41.28 billion in 2030, expanding at a CAGR of 11.4% from 2023 to 2030, according to a new report by Grand View Research, Inc. The growth of the snow apparel industry is propelled by the increasing popularity of snow sports and the growing number of participants. This trend is supported by several factors that indicate a rising interest and engagement in winter sports activities. One key factor driving this popularity is the sense of adventure and thrill provided by snow sports. Activities such as skiing, snowboarding, and ice climbing offer unique and exhilarating experiences, attracting individuals who seek excitement and outdoor challenges. The allure of conquering snow-covered mountains, gliding down slopes, and navigating through pristine landscapes continues to captivate a diverse range of enthusiasts.

The top wear segment dominated the market by holding a major share in 2022. Snow apparel for the upper body is specifically designed to offer warmth and protection in cold, windy, and snowy conditions during winter activities like skiing, snowboarding, and snowshoeing. These garments encompass a range of options, including jackets, base layers, hoodies, sweaters, and turtlenecks. jackets serve as the outermost layer and are engineered to be waterproof, breathable, and insulated, ensuring that the wearer remains warm and dry even in challenging weather conditions. Base layers, worn closest to the skin, prioritize breathability and thermal insulation while effectively wicking away moisture to keep the body dry and comfortable.

The specialty stores segment held the largest market size in 2022. Specialty stores play a significant role as a major distribution channel in the snow apparel industry, primarily due to their extensive range of skiing and snowboarding apparel and accessories. These stores cater to the needs of both recreational skiers and snowboarders, offering a diverse selection of products. Many consumers in this market prefer to shop offline at specialty stores because it allows them to have a hands-on experience. By visiting these stores, customers can physically try on the clothing and accessories, ensuring that they fit properly and meet their requirements for effectiveness and comfort. This in-person shopping experience provides reassurance and confidence in the products before making a purchase.

Europe accounted for the largest share of the market region as it attracts a large number of tourists due to its stunning landscapes and abundance of resorts that cater to snow activities. This trend is expected to drive the demand for snow apparel in the region during the forecast period. Consumers in the market are not only seeking functional snow apparel but also placing importance on style and durability. As a result, there is a growing demand for high-quality snow apparel that utilizes advanced materials. These materials offer enhanced protection against the challenging weather conditions often encountered during snow activities.

Major players in the snow apparel industry include Columbia Sportswear Company; Kering; Amer Sports; Patagonia, Inc.; Decathlon; Lafuma; GOLDWIN INC.; Skis Rossignol S.A.; Burton Snowboards; Arc’teryx; The North Face (VF Corporation); Norrona; Ortovox; Picture Organic

Jones; Helly Hansen; Dynafit; Flylow; Black Crows. Various steps are adopted by these companies including partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market.

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Snow Apparel Market Report Highlights

• North America is expected to grow with the highest CAGR over the forecast period from 2023 to 2030. The market in the region is propelled by several factors including a rising number of winter sports enthusiasts and an increasing awareness of the benefits associated with engaging in winter sports activities

• The accessories segment is estimated to grow with the highest CAGR over the forecast period due to the increasing emphasis on safety and comfort during snow sports activities. Consumers are increasingly aware of the importance of proper gear and accessories to ensure their well-being and enhance their performance on the slopes

• The snowboarding segment is anticipated to grow with the fastest CAGR over the forecast period. As more individuals participate in snowboarding, the need for purpose-built clothing that offers protection, comfort, and performance-enhancing features has risen

• The accessories segment ranging between USD 50 to 100 is expected to grow with the highest CAGR. Various features of these accessories including those manufactured from high-quality materials remain key factors driving the segment growth

• The online sales channel is expected to grow with the highest CAGR over the forecast period. E-commerce has gained significant popularity due to its convenience and ease of use for shoppers owing to which the segment is anticipated to expand with the highest CAGR

Snow Apparel Market Segmentation

Grand View Research has segmented the global snow apparel market based on product, application, price point, distribution channel, and region:

Snow Apparel Product Outlook (Revenue, USD Million, 2017 - 2030)

• Top Wear

  • Insulated Shell

  • Shell

  • Fleece

  • Soft Shell

  • Insulation

  • Base Layer

• Bottom Wear

  • Insulated Shell

  • Shell

  • Base Layer

• Accessories

  • Hand Wear

  • Head Wear

  • Packs

    • Backcountry

    • Air Bags

    • Others

  • Others

Snow Apparel Application Outlook (Revenue, USD Million, 2017 - 2030)

• Skiing

• Snowboarding

• Hiking

• Others

Snow Apparel Price Point Outlook (Revenue, USD Million, 2017 - 2030)

• Top Wear

  • Up to USD 100

  • USD 101 to USD 200

  • USD 201 to USD 300

  • USD 301 to USD 400

  • USD 401 to USD 500

  • USD 501 to USD 600

  • USD 601 to USD 700

  • More than USD 700

• Bottom Wear

  • Up to USD 100

  • USD 101 to USD 200

  • USD 201 to USD 300

  • USD 301 to USD 400

  • USD 401 to USD 500

  • USD 501 to USD 600

  • USD 601 to USD 700

  • More than USD 700

• Accessories

  • Up to USD 50

  • USD 51 to USD 100

  • USD 101 to USD 150

  • More than USD 150

• Others

Snow Apparel Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

• Sporting Goods

• National/ Multidoor

• Specialty Stores

• Online

• Others

Snow Apparel Regional Outlook (Revenue, USD Million, 2017 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Switzerland

  • Austria

• Asia Pacific

  • Japan

  • Australia

  • South Korea

• Central & South America

• Middle East & Africa 

List of Key Players in the Snow Apparel Market 

• Columbia Sportswear Company

• Kering

• Amer Sports

• Patagonia, Inc.

• Decathlon

• Lafuma

• GOLDWIN INC.

• Skis Rossignol S.A.

• Burton Snowboards

• Arc’teryx

• The North Face (VF Corporation)

• Norrona

• Ortovox

• Picture Organic

• Jones

• Helly Hansen

• Dynafit

• Flylow

• Black Crows