The global moringa products market size is expected to reach USD 15.43 billion by 2030, registering a CAGR of 9.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. Growing need for nutritional supplements, improving health awareness among people, and shifting focus towards organic medication are the key factors for industry growth.
Increase in awareness among consumers regarding health benefits of moringa is one of the major reasons for the market growth. It has antifungal, antiviral, antidepressant, and anti-inflammatory properties, which are beneficial in healing various diseases. Additionally, it can be easily grown in tropical and subtropical regions with low cost, thereby resulting in increased usage of the plant in various applications. It is also one of the best products to treat malnutrition children younger than 3 years. Considering all these factors, demand for moringa is increasing in the market.
Moringa contains various healthful compounds such as vitamin A, vitamin B1, folate, calcium potassium, iron, and zinc. It is also extremely low in fats and contains no harmful cholesterol. The antibiotic and antibacterial properties of this plant may help inhibit the growth of various pathogens, and its high vitamin B content helps with digestion. Among all the vegetables, moringa is commonly used by South Indians for its flavor and delicious taste in Sambar and Curry preparation. Rising demand for the product due to its rich nutritional properties and low price is boosting the growth of this moringa products market.
Europe was the largest regional market in the year 2018 owing to growing demand for nutritional supplements. In 2018, U.S was the largest market with more than 75.0% share in North America. Rising awareness regarding organic health supplements is a major factor boosting the regional market growth. Growing trend of calorie reduction and weight management is also driving the regional market since moringa helps in reducing weight gain. Majority of the Americans prefer supplements over their daily diets. Moringa is an additional source of multivitamins, antioxidants, amino acids, and other nutrients. Due to all these health benefits, demand for this plant based product is rising among individuals, thereby boosting regional moringa products market growth.
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The leaf powder segment dominated the market and accounted for a revenue share of 32.9% in 2023.
The Asia Pacific moringa products market is anticipated to witness the fastest CAGR of 10.8% over the forecast period.
U.S., China, Germany, Ethiopia, and Brazil are the major countries accounting for the largest market share in their respective regions
Grand View Research has segmented the global moringa products market based on product, distribution channel, and region:
Moringa Products Product Outlook (Revenue, USD Million, 2018 - 2030)
Leaf Powder
Tea
Oil
Seeds
Moringa Products Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Online
Offline
Moringa Products Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
Japan
India
Latin America
Brazil
Argentina
Middle East and Africa (MEA)
South Africa
South Arabia
List Of Key Players Moringa Products Market
Veg India Exports
Vasu Healthcare Pvt. Ltd.
Aayuritz Phytonutrients Pvt. Ltd.
Ancient Greenfields PVT LTD
Organic India Pvt. Ltd.
Botanica Natural Products
Moringa Connect
MoSagri
Moringa Malawi
Genius Nature Herbs Private Limited.
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