Functional Chewing Gums Market To Reach $3.76 Billion By 2030

Functional Chewing Gums Market Growth & Trends

The global functional chewing gums market size is expected to reach USD 3.76 billion by 2030, registering a CAGR of 9.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing immense popularity of such products among the millennials owing to the number of health benefits associated with them is expected to be an influencing factor for the industry growth. Furthermore, increasing willingness to pay a premium price for maintaining a healthy lifestyle is projected to expand the scope of functional chewing gums over the next few years.

The growing popularity of smoking cessation chewing gums and sliming chewing gums has been positively impacting the industry growth. Some of the other products gaining traction are focused on dealing with cholesterol-lowering, anti-aging, cellulite treatment, menopause, acne treatment, and breast enlargements.

Product launches have been playing a crucial role in creating a wide penetration among consumers. In December 2019, Rev Gum improvised its caffeinated chewing gums. The new product is considered to be effective and portable. It is free from sugar, carbohydrate, and other traditional energy solutions. Each of these gums contains less than two calories and delivers 100 milligrams of caffeine, which is equivalent to a cup of coffee. The product is available in a pack of six pieces with three flavors, including peppermint, spearmint, and spearmint. The suggested retail price for the product is USD 2.99 and is targeted towards innovators, thrill-seekers, and up all-nighters.

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Functional Chewing Gums Market Report Highlights

• The smoking cessation chewing gums segment accounted for the largest revenue share of 41.1% in the global market in 2024.

• The convenience stores segment accounted for the largest revenue share in the global market in 2024, as these products are extensively sold through such outlets to customers living nearby or casually visiting such stores.

• The North America functional chewing gums market accounted for the largest global revenue share of 38.1% in 2024.

• The Asia Pacific region is expected to grow at the highest CAGR during the forecast period. Economies such as India, China, and Japan have witnessed a sharp growth in awareness regarding oral and dental hygiene, driving demand for products that can help prevent cavities, control plaque, and maintain fresh breath for longer periods. 

Functional Chewing Gums Market Segmentation

Grand View Research has segmented global functional chewing gums market report based on product, distribution channel, and region:

Functional Chewing Gums Product Outlook (Revenue, USD Million, 2018 - 2030)

• Smoking Cessation

• Oral Health

• Fitness & Well-being

• Others

Functional Chewing Gums Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Convenience Stores

• Online

• Others

Functional Chewing Gums Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • U.K.

  • France

  • Spain

  • Italy

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

  • South Korea

• Latin America

  • Brazil

  • Argentina

• MEA

  • UAE

  • South Africa

List of Key Players of Functional Chewing Gums Market

• CAFOSA

• Haleon Group of Companies (Nicorette)

• Gumlink Confectionery Company A/S

• LOTTE

• Mars, Incorporated

• Ainsworth Dental (Miradent)

• Liquid Core Store

• Peppersmith

• REV GUM

• Hager & Werken GmbH & Co. KG

• Perfetti Van Melle Holding B.V.