Fruit Snacks Market Size To Reach $25.67 Billion By 2030

Fruit Snacks Market Growth & Trends

The global fruit snacks market size is expected to reach USD 25.67 billion by 2030, according to a new report by Grand View Research, Inc. Furthermore, it is projected to expand at a CAGR of 7.2% during the forecast period. The market growth is largely driven by factors such as the growing demand for non-GMO and organic products, the high popularity of fruit snacks among children, and the rising wellness and healthy eating trends among the global population.

Consumers seek pesticide-free and non-genetically modified products, which has encouraged fruit snack manufacturers to expand their portfolio in the organic snack category. For instance, YumEarth, Inc. and SunOpta are two major players offering organic and non-GMO fruit snacks to their consumers. Future growth in the internet retail sector or online distribution channel will give fruit snack producers a chance to reach a wider audience and increase their consumer base.

E-commerce platforms give producers a chance to connect with customers who might not otherwise have access to their goods in conventional brick-and-mortar businesses. Manufacturers may boost sales and grow their audience by providing online purchasing choices and expanding their e-commerce presence. For instance, significant players such as NatureBox; Peeled Snacks, Inc.; and Brothers All Natural offer products to customers either through their websites or online retailers such as Amazon and Walmart.

Freeze-dried fruits accounted for the largest market share in 2022 and this segment is expected to remain dominant during the forecast period. The segment is expected to expand at the fastest CAGR of 8.0% from 2023 to 2030. Freeze-dried fruits have gained popularity as packaged fruit snacks. They have high nutrient retention and a longer shelf-life. Freeze-dried fruits can hold almost 90% of their original nutritional content. The process includes freezing fruits by applying low pressure in a vacuum. Preservatives and sugar are often added to extend the shelf-life of these products.

The organic segment is anticipated to witness the fastest growth rate during the forecast period, as organic fruit snacks are made with ingredients grown and processed without the use of synthetic chemicals, pesticides, or fertilizers. Organic fruit snacks are becoming increasingly popular among health-conscious consumers looking for snacks that are free from harmful chemicals and additives.

The berries fruit snacks segment is expected to register significant growth during the forecast period, as they are a healthier alternative to flavored candies and other high-sugar snacks. Mixed berries are a popular fruit snack for freeze-dried and soft chew snacks. In March 2023, Dole Packaged Foods, LLC launched strawberry, cherry, and orange-flavored fruit gels with no added sugar at Natural Products Expo West.

Distribution through supermarkets and hypermarkets segment is projected to hold the largest revenue share, as these channels engage in the retailing of a variety of household goods and food items. Rising disposable income levels are responsible for increased sales through these stores. With rising demand for organic and natural food, fruit snack sales have observed a spike. COVID-19 has resulted in many customers shifting to the online medium of purchase, but brick-and-mortar stores remain a preferred choice for customers.

The global market for fruit snacks is characterized by the presence of several well-established players, such as General Mills Inc., Keurig Dr. Pepper Inc., Kellogg Company, SunOpta Inc., Crispy Green Inc., Sunkist Growers Inc, USA., and others. These players account for considerable shares in the market and have a strong worldwide presence. The market for fruit snacks also consists of several small- to mid-sized players, who offer a selected range of fruit snacks and mostly serve regional customers.

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Fruit Snacks Market Report Highlights

• The fruit bars market segment is expected to expand at a compound annual growth rate (CAGR) of 7.1% from 2023 to 2030. Fruit bars are often marketed as a healthy, convenient snack option for people who are on the go or looking for a quick energy source, driving the demand for various fruit snacks

• The organic product category is expected to grow at the fastest rate of 10.5% between 2023 and 2030. The increasing consciousness about health and growing demand for fruit snacks with low to no sugar is expected to drive market growth in the coming years

• The mixed fruit snack segment held a considerable share of 18.71% in 2022. Mixed fruit snacks are usually organic and contain no artificial flavors or sugar, thus boosting the market growth

• The convenience stores segment is anticipated to advance at a CAGR of 6.8% during the forecast period, owing to the advantages provided by them in terms of carrying and selling goods in smaller quantities

• North America was the largest market for fruit snacks globally with a share of 35.1% in 2022. The growth of the region can be attributed to key strategic initiatives adopted by major market players to boost the likeliness of users buying fruit bars and gummies

Fruit Snacks Market Segmentation

Grand View Research has segmented the global fruit snacks market based on product, nature, fruit type, distribution channel, and region:

Fruit Snacks Product Outlook (Revenue, USD Billion, 2017 - 2030)

• Fruit Roll-ups

• Freeze Dried Fruits

• Fruit Bars

• Soft Chews

• Others

Fruit Snacks Nature Outlook (Revenue, USD Billion, 2017 - 2030)

• Conventional

• Organic

Fruit Snacks Fruit Type Outlook (Revenue, USD Billion, 2017 - 2030)

• Apple

• Mango

• Banana

• Pineapple

• Berries

• Mixed

• Others

Fruit Snacks Distribution Channel Outlook (Revenue, USD Billion, 2017 - 2030)

• Supermarkets & Hypermarkets

• Convenience Stores

• Online

• Others

Fruit Snacks Regional Outlook (Revenue, USD Billion, 2017 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

• Asia Pacific

  • China

  • Japan

  • India

  • Australia & New Zealand

  • Philippines

• Central & South America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

List of Key Players in the Fruit Snacks Market

• General Mills Inc.

• Mount Franklin Foods

• Keurig Dr Pepper Inc.

• Kellogg Company

• Welch's

• Seneca Foods Corporation

• SunOpta Inc.

• Crispy Green Inc.

• Sunkist Growers Inc.

• Chaucer Foods Ltd