Clean Beauty Market Size To Reach $21.29 Billion By 2030

Clean Beauty Market Growth & Trends

The global clean beauty market size is anticipated to reach USD 21.29 billion by 2030 and is expected to grow at a CAGR of 14.8% during the forecast period, according to a new report by Grand View Research, Inc. The market growth is driven by a rising consumer focus on the safety of skincare and beauty products, its environmental consequences, and the potential presence of harmful ingredients in beauty products. With a growing demand for natural alternatives, companies are shifting toward embracing "clean beauty" as the emerging standard in the beauty and personal care industry.

Social media platforms and beauty influencers play a significant role in promoting clean beauty products. The influence of beauty influencers is growing, with consumers increasingly relying on their expertise when making beauty product purchase decisions. Some notable clean beauty influencers include Justine Jenkins, Maison Pur, Celeste Thomas, Bare Beauty Blog by Jessica Morse, and Kabukirune.

The surge in environmental awareness leads to a rise in demand for sustainable beauty products, prompting bloggers to create niche channels focused on ethical, natural, and sustainable products. Sustainable beauty bloggers emphasize eco-friendly choices and feature non-toxic products in their content. Brands such as R.E.M Beauty, Ofra Cosmetics, Tata Harper, and Liz Earle Beauty Co are gaining popularity for their commitment to clean beauty. As consumers prioritize eco-friendly lifestyles, the market for clean beauty products will continue growing, offering diverse and ethical options.

The market for clean beauty products is expanding due to consumer perception that they are safer, of higher quality, and contain non-toxic ingredients compared to traditional ones. However, the lack of standardized definitions for terms like "clean," "natural," and "green" has triggered controversy, emphasizing the need for improved regulation and education in the industry.

The beauty sector has witnessed a significant shift toward sustainability in response to increased consumer awareness of the environmental impact of conventional products. This change is driven by many conscious consumers seeking transparency, ethical practices, and eco-friendly options. To meet this demand, companies are reevaluating formulations, incorporating natural and ethically sourced ingredients, and leveraging innovative technologies to create high-performance, environmentally friendly beauty products.

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Clean Beauty Market Report Highlights

• In 2023, clean skincare product sales dominated with a 41.70% market share. The growth of clean beauty trend on platforms like TikTok and Instagram and growing consumer awareness of sustainable skincare is driving the demand for clean skincare products featuring natural and non-toxic components

• Men's demand for clean beauty products is projected to grow the most during the forecast period

• Online sales are projected to grow fastest during the forecast period. The rapid growth in online sales of clean beauty products is driven by mass-market retailers, such as Walmart and Target, strategically expanding their product offerings in the clean beauty segment

• North America dominated the market owing to factors such as increasing demand for natural skincare solutions, a shift towards sustainability, and the growing awareness regarding the impact of toxic compounds on skin and hair health

• In September 2023, Estée Lauder invested in a Chinese clean beauty brand, Code Mint, founded by Grace Chow. Code Mint aims to popularize clean beauty in China and has gained significant traction, selling out on Weibo within a day of its launch. Estée Lauder's investment, facilitated by its New Incubation Ventures arm, highlights the growing market interest in China. The brand will leverage Estée Lauder's R&D capabilities to become a leader in the category

Clean Beauty Market Segmentation

Grand View Research has segmented the clean beauty market based on product, end user, distribution channel, and region:

Clean Beauty Product Outlook (Revenue, USD Million, 2018 - 2030)

• Skincare

• Face care

• Body care

• Haircare

• Color cosmetics

Clean Beauty End User Outlook (Revenue, USD Million, 2018 - 2030)

• Men

• Women

Clean Beauty Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets & Supermarkets

• Specialty Stores

• Online

• Others

Clean Beauty Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • Germany

  • UK

  • France

  • Italy

  • Spain

• Asia Pacific

  • China

  • India

  • Japan

  • Australia

• Central & South America

  • Brazil

• Middle East and Africa (MEA)

  • UAE

  • South Africa

List of Key Players in the Clean Beauty Market

• ILIA Beauty

• The Estée Lauder Companies

• L'Oreal Paris

• Olaplex, Inc.

• Grown Alchemist

• John Paul Mitchell Systems

• Versed

• RMS Beauty

• e.l.f. Cosmetics, Inc.

• The Honest Company, Inc.