Bleisure Travel Market Size To Reach $2,333.94 Billion By 2030

Bleisure Travel Market Growth & Trends

The global bleisure travel market size is expected to reach USD 2,333.94 billion by 2030, registering at a CAGR of 12.1%, according to a new report by Grand View Research, Inc. Bleisure travel is becoming increasingly popular among a wide range of demographics, but some groups are more likely to engage in this type of travel than others. Business executives are another group that frequently engage in bleisure travel, as they may be required to travel frequently for work and want to combine business and leisure activities to maximize their time away from the office.

Work-related travel increased significantly in 2022 as quarantines and limitations connected to the COVID-19 pandemic continued to be lifted globally. According to a travel management organization, corporate travel bookings increased by 87% between March 2021 and March 2022, surpassing more than half of all bookings for 2021 in just the first three months of 2022 alone. These factors are likely to boost the market in the coming years.

Traveling alone can be a life-changing event that can offer people the chance to develop personally and discover themselves. Traveling for both business and pleasure can enhance the experience even more. Traveling alone for leisure can be a great opportunity to network and meet new people on both a personal and business level. According to the Global Business Travel Association, 58% of leisure travelers have children at home, and families with children and families without children both have an equal likelihood of extending their travels.

There is an increasing trend towards shorter bleisure trips, ranging in length from 2-4 days to a week, although bleisure travel is typically associated with more prolonged journeys that combine work and leisure activities. One-day bleisure vacations are becoming increasingly popular as a way for people to explore their local area and find new experiences, restaurants, and attractions. To learn more about the local culture and history, 2-4 day leisure vacations typically include visits to museums, galleries, or historical sites.

Trips for leisure might provide people the chance to unwind and relax, like a day excursion to a spa or wellness facility. A chance to network and socialize with coworkers or business acquaintances in a less formal context can also be found on 2-4 day vacation trips. A growing desire among people to fit leisure activities into their hectic schedules and to make the most of their free time in a way that is both fun and productive can be seen in the trend toward short vacations.

North America's rich history and diverse cultural heritage make it a popular destination for bleisure travelers that are aiming for immersive local cultural and traditional heritage. With a growing awareness of environmental issues, many bleisure travelers in North America are seeking sustainable tourism practices, such as eco-tourism and responsible travel. 

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Bleisure Travel Market Report Highlights

• Group bleisure travel is expected to witness substantial growth over the forecast period. Group bleisure travelers often return to the same destinations, hotels, and restaurants, leading to enhanced customer loyalty and repeat business

• Domestic bleisure travel is expected to witness substantial growth over the forecast period from 2023 to 2030. Domestic travel is often more convenient, as it does not require long flights, jet lag, or extensive planning

• The bleisure travel for one week is expected to witness substantial growth over the forecast period. Some business travelers opt for a one-week bleisure trip to attend workshops or training sessions, combining work with skill development

• Europe offers a wide range of experiences, from skiing in the Alps to sunbathing on the beaches of Spain, making it an attractive destination for bleisure travelers seeking variety in their travel experiences

Bleisure Travel Market Segmentation

Grand View Research has segmented the global bleisure travel market based on tour type, travel type, travel duration, and region: 

Bleisure Travel Tour Type Outlook (Revenue, USD Million, 2017 - 2030)

• Solo

• Group

Bleisure Travel Type Outlook (Revenue, USD Million, 2017 - 2030)

• Domestic

• International

Bleisure Travel Duration Outlook (Revenue, USD Million, 2017 - 2030)

• 2-4 Days

• 1 Week

• Above 1 Month

Bleisure Travel Regional Outlook (Revenue, USD Million; 2017 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • UK

  • Germany

  • France

• Asia Pacific

  • China

  • India

  • Japan

• South America

  • Brazil

• Middle East & Africa

  • South Africa

List of Key Players of the Bleisure Travel Market

• American Express Travel

• Expedia, Inc.

• BCD Travel

• Travel Leaders

• JTB Business Travel

• CT Business Travel

• IMC International

• AVIAREPS AG

• Carlson Wagonlit Travel

• World Travel Holding Inc.