India Writing Instruments Market Size & Outlook, 2023-2030

The writing instruments market in India is expected to reach a projected revenue of US$ 2,236.9 million by 2030. A compound annual growth rate of 4.3% is expected of India writing instruments market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,668.2
Forecast, 2030 (US$M)
$2,236.9
CAGR, 2024 - 2030
4.3%
Report Coverage
India

India writing instruments market highlights

  • The India writing instruments market generated a revenue of USD 1,668.2 million in 2023 and is expected to reach USD 2,236.9 million by 2030.
  • The India market is expected to grow at a CAGR of 4.3% from 2024 to 2030.
  • In terms of segment, pen was the largest revenue generating product in 2023.
  • Pen is the most lucrative product segment registering the fastest growth during the forecast period.


Writing instruments market data book summary

Market revenue in 2023USD 1,668.2 million
Market revenue in 2030USD 2,236.9 million
Growth rate4.3% (CAGR from 2023 to 2030)
Largest segmentPen
Fastest growing segmentPen
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationPen, Pencil, Coloring Instruments
Key market players worldwideNewell Brands Inc, Mitsubishi Corp, Pilot Corp, Faber-Castell, Linc Pen & Plastics, Hindustan Pencils, Flair Pens, M&G Stationery, Luxor Group, PLUS Corporation


Other key industry trends

  • In terms of revenue, India accounted for 9.4% of the global writing instruments market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China writing instruments market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 2,236.9 million by 2030.

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Writing Instruments Market Companies

Name Profile # Employees HQ Website

India writing instruments market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to writing instruments market will help companies and investors design strategic landscapes.


Pen was the largest segment with a revenue share of 36.38% in 2023. Horizon Databook has segmented the India writing instruments market based on pen, pencil, coloring instruments covering the revenue growth of each sub-segment from 2018 to 2030.


India has been one of the fastest-growing consumer markets globally, transforming from an informal and unorganized market into an organized retail market, particularly in major cities and tier II cities & towns. The writing instruments industry is one of the rapidly growing consumer goods industries in India with a strong potential for foreign companies.

The writing instruments industry in India has continually displayed strong growth with an increase in stocks of products from around the world, particularly China, due to the increasing shelf space in retail stores.

The growth of higher percentage of youth population with rising disposable income in various Indian cities, growth in working-class population, mounting aspirations, changing lifestyles, increased affordability of lifestyle-oriented and luxury products, as well as greater product choice & availability in India are the major factors driving the demand for writing instruments among consumers in the country.

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Horizon Databook provides a detailed overview of country-level data and insights on the India writing instruments market , including forecasts for subscribers. This country databook contains high-level insights into India writing instruments market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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India writing instruments market size, by product, 2018-2030 (US$M)

India Writing Instruments Market Outlook Share, 2023 & 2030 (US$M)

India writing instruments market size, by product, 2018-2030 (US$M)

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