Increase in the population of older women in the region is one of the key factors driving the demand for women’s health products in North America. More than 15% of the women in North America are above the age of 65 years.
Moreover, increasing prevalence of osteoporosis in postmenopausal women is a key factor expected to drive the demand for women’s health products, including drugs and devices. Increase in the number of market approvals of women’s health drugs and high healthcare expenditure are among the factors contributing to market growth.
For instance, in May 2023, the U.S. FDA approved Veozah (fezolinetant) to reduce the frequency and severity of hot flashes in menopause. Moreover, in May 2020, AbbVie’s Oriahnn received FDA approval. It is an oral medication indicated for heavy menstrual bleeding due to uterine fibroids.
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