According to World Bank, in 2022, the population of women aged 65 and above was around 10.5 million. Women at this age are prone to postmenopausal problems, such as osteoporosis. Moreover, according to the UN population data, 1 in every 20 Germans is aged above 80, which is expected to increase to 6 by 2050.
The increasing population of women aged 65 and above is responsible for the growing incidence of menopause-related conditions, such as hot flashes, as the symptoms can last for decades. This creates opportunities for market players to target older women.
The growing population of elderly women and increasing usage of contraceptives are some of the key factors anticipated to drive the market in Germany. Key market players have undertaken various strategic initiatives to expand their businesses in the country in the past few years.
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