U.S. Wine Market Size & Outlook, 2020-2028
U.S. wine market, 2016-2028 (US$M)
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U.S. wine market highlights
- The U.S. wine market generated a revenue of USD 61,210.5 million in 2020 and is expected to reach USD 100,113.9 million by 2028.
- The U.S. market is expected to grow at a CAGR of 6.3% from 2021 to 2028.
- In terms of segment, table wine was the largest revenue generating product in 2020.
- Sparkling Wine is the most lucrative product segment registering the fastest growth during the forecast period.
Wine market data book summary
| Market revenue in 2020 | USD 61,210.5 million |
| Market revenue in 2028 | USD 100,113.9 million |
| Growth rate | 6.3% (CAGR from 2020 to 2028) |
| Largest segment | Table wine |
| Fastest growing segment | Sparkling Wine |
| Historical data | 2016 - 2019 |
| Base year | 2020 |
| Forecast period | 2021 - 2028 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Table Wine, Dessert Wine, Sparkling Wine |
| Key market players worldwide | Asahi Group Holdings Ltd, The Wine Group, Accolade Wines, Constellation Brands Inc Class A, Treasury Wine Estates Ltd, Pernod Ricard SA |
Other key industry trends
- In terms of revenue, U.S. accounted for 14.6% of the global wine market in 2020.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2028.
- In North America, U.S. wine market is projected to lead the regional market in terms of revenue in 2028.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 100,113.9 million by 2028.
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Wine Market Scope
Wine Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. wine market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wine market will help companies and investors design strategic landscapes.
Table wine was the largest segment with a revenue share of 81.63% in 2020. Horizon Databook has segmented the U.S. wine market based on table wine, dessert wine, sparkling wine covering the revenue growth of each sub-segment from 2016 to 2028.
For decades, wine has been a beverage that only a few Americans enjoyed, most of them were either very rich or new to the country. However, nowadays, the U.S. is the largest wine consumer and the fourth-largest wine producer in the world.
Although wine is produced in every state in the country, California wine dominates the country; in 2016, about 85% of all wine in the U.S. came from the Golden State, i.e., California. The U.S. exports about 20% of the wine it produces and consumes the rest.
A national survey found that the overall frequency of alcohol consumption increased by 14% among adults over the age of 30, as compared to the same time last year. These factors are expected to bode well for the U.S. wine market in the upcoming years.
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Our clientele includes a mix of wine market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. wine market , including forecasts for subscribers. This country databook contains high-level insights into U.S. wine market from 2016 to 2028, including revenue numbers, major trends, and company profiles.
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U.S. wine market size, by product, 2016-2028 (US$M)
U.S. Wine Market Outlook Share, 2020 & 2028 (US$M)
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