North America Wine Market Size & Outlook, 2020-2028

The wine market in North America is expected to reach a projected revenue of US$ 128,006.5 million by 2028. A compound annual growth rate of 6.4% is expected of North America wine market from 2021 to 2028.
Revenue, 2020 (US$M)
$77,846.2
Forecast, 2028 (US$M)
$128,006.5
CAGR, 2021 - 2028
6.4%
Report Coverage
North America

North America wine market highlights

  • The North America wine market generated a revenue of USD 77,846.2 million in 2020.
  • The market is expected to grow at a CAGR of 6.4% from 2021 to 2028.
  • In terms of segment, table wine was the largest revenue generating product in 2020.
  • Sparkling Wine is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2021 to 2028.


North America data book summary

Market revenue in 2020USD 77,846.2 million
Market revenue in 2028USD 128,006.5 million
Growth rate6.4% (CAGR from 2020 to 2028)
Largest segmentTable wine
Fastest growing segmentSparkling Wine
Historical data covered2016 - 2019
Base year for estimation2020
Forecast period covered2021 - 2028
Quantitative unitsRevenue in USD million
Market segmentationTable Wine, Dessert Wine, Sparkling Wine
Key market players worldwideAsahi Group Holdings Ltd, The Wine Group, Accolade Wines, Constellation Brands Inc Class A, Treasury Wine Estates Ltd, Pernod Ricard SA


Other key industry trends

  • In terms of revenue, North America region accounted for 18.6% of the global wine market in 2020.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2028.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 134,111.9 million by 2028.

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Wine Market Companies

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North America wine market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wine market will help companies and investors design strategic landscapes.


Table wine was the largest segment with a revenue share of 83.13% in 2020. Horizon Databook has segmented the North America wine market based on table wine, dessert wine, sparkling wine covering the revenue growth of each sub-segment from 2016 to 2028.


Americans and Canadians are among the richest wine lovers in the world with a highly diverse taste for the drink. As per the blog published by The Grapevine Magazine, in 2019, Canadians are drinking less as compared to consumers from some leading wine-consuming countries, but they are spending more on wine and branching out to explore new tastes and varieties from a wider range of wine-growing regions.

The locally-produced brands of wine also seem to be influencing consumer attitudes toward wine, with more Canadians now seeking high-quality domestic wine. Ontario’s Niagara region remains the dominant source of Canadian wine.

Additionally, the Okanagan Valley in British Columbia is highly regarded for the quality of its wine and the strength of its vineyard tourism offerings, while Quebec is emerging as a new hotspot in the wine market as well.

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Target buyers of North America wine market databook

  • Our clientele includes a mix of wine market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of continent-level data and insights on the North America wine market , including forecasts for subscribers. This continent databook contains high-level insights into North America wine market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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North America wine market size, by country, 2016-2028 (US$M)

North America Wine Market Outlook Share, 2020 & 2028 (US$M)

North America wine market size, by country, 2016-2028 (US$M)

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