Latin America Wine Market Size & Outlook, 2020-2028
Latin America wine market, 2016-2028 (US$M)
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Latin America wine market highlights
- The Latin America wine market generated a revenue of USD 48,303.9 million in 2020.
- The market is expected to grow at a CAGR of 7.6% from 2021 to 2028.
- In terms of segment, table wine was the largest revenue generating product in 2020.
- Sparkling Wine is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Argentina is expected to register the highest CAGR from 2021 to 2028.
Latin America data book summary
| Market revenue in 2020 | USD 48,303.9 million |
| Market revenue in 2028 | USD 87,052.7 million |
| Growth rate | 7.6% (CAGR from 2020 to 2028) |
| Largest segment | Table wine |
| Fastest growing segment | Sparkling Wine |
| Historical data covered | 2016 - 2019 |
| Base year for estimation | 2020 |
| Forecast period covered | 2021 - 2028 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Table Wine, Dessert Wine, Sparkling Wine |
| Key market players worldwide | Asahi Group Holdings Ltd, The Wine Group, Accolade Wines, Constellation Brands Inc Class A, Treasury Wine Estates Ltd, Pernod Ricard SA |
Other key industry trends
- In terms of revenue, Latin America region accounted for 11.6% of the global wine market in 2020.
- Globally, Europe is projected to lead the regional market in terms of revenue in 2028.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 134,111.9 million by 2028.
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Wine Market Scope
Wine Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America wine market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wine market will help companies and investors design strategic landscapes.
Table wine was the largest segment with a revenue share of 95.24% in 2020. Horizon Databook has segmented the Latin America wine market based on table wine, dessert wine, sparkling wine covering the revenue growth of each sub-segment from 2016 to 2028.
South America’s third and fourth largest producers, Brazil and Uruguay, have been leveraging the fruit-friendly terrain and low-cost agriculture to gain their own recognition abroad. The wines from the region have earned the current market share by delivering unexpectedly high quality for surprisingly low prices.
The popular variants from the region are reds like Cabernet Sauvignon and Malbec. The perception of these wine has been undergoing a shift among consumers globally. These wines were generally preferred by consumers owing to their inexpensiveness and were usually consumed on less important occasions.
Now, however, with innovation in taste and preparation procedures the wines are achieving an improved status in comparison to the expensive wines sourced from European countries. Favorable government programs have encouraged a wave of winery consolidation and pushed larger companies to promote their wines abroad and cater to a wider and more global audience.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America wine market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America wine market from 2016 to 2028, including revenue numbers, major trends, and company profiles.
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Latin America wine market size, by country, 2016-2028 (US$M)
Latin America Wine Market Outlook Share, 2020 & 2028 (US$M)
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