Italy Wine Market Size & Outlook, 2020-2028
Italy wine market, 2016-2028 (US$M)
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Italy wine market highlights
- The Italy wine market generated a revenue of USD 27,093.4 million in 2020 and is expected to reach USD 41,656.4 million by 2028.
- The Italy market is expected to grow at a CAGR of 5.5% from 2021 to 2028.
- In terms of segment, table wine was the largest revenue generating product in 2020.
- Sparkling Wine is the most lucrative product segment registering the fastest growth during the forecast period.
Wine market data book summary
| Market revenue in 2020 | USD 27,093.4 million |
| Market revenue in 2028 | USD 41,656.4 million |
| Growth rate | 5.5% (CAGR from 2020 to 2028) |
| Largest segment | Table wine |
| Fastest growing segment | Sparkling Wine |
| Historical data | 2016 - 2019 |
| Base year | 2020 |
| Forecast period | 2021 - 2028 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Table Wine, Dessert Wine, Sparkling Wine |
| Key market players worldwide | Asahi Group Holdings Ltd, The Wine Group, Accolade Wines, Constellation Brands Inc Class A, Treasury Wine Estates Ltd, Pernod Ricard SA |
Other key industry trends
- In terms of revenue, Italy accounted for 6.5% of the global wine market in 2020.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2028.
- In Europe, France wine market is projected to lead the regional market in terms of revenue in 2028.
- France is the fastest growing regional market in Europe and is projected to reach USD 54,909.3 million by 2028.
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Wine Market Scope
Wine Market Companies
| Name | Profile | # Employees | HQ | Website |
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Italy wine market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wine market will help companies and investors design strategic landscapes.
Table wine was the largest segment with a revenue share of 71.52% in 2020. Horizon Databook has segmented the Italy wine market based on table wine, dessert wine, sparkling wine covering the revenue growth of each sub-segment from 2016 to 2028.
Italy is known for its noble reds including Chianti Classico, Barbaresco, Barolo, and Brunello as well as for a wide array of popular white wines like Pinot Grigio, Soave, and Arneis. The country is also known for its sparkling wines such as Asti and Prosecco.
The depth and breadth of Italian wine encompass everything from bone dry to ultra-sweet, red, white, rose, sparkling, and fortified wines. Italy has the perfect fusion of food, wine, and culture. The country consumes a significant amount of table wine during meals.
The consumption of table wine along with regular meals is foreseen to grow in the upcoming years, thus, driving the table wine segment’s growth. Italy is one of the famous tourist destinations, with an increasing number of tourists exploring food and beverages in the country is likely to support this market’s growth in the upcoming years.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy wine market , including forecasts for subscribers. This country databook contains high-level insights into Italy wine market from 2016 to 2028, including revenue numbers, major trends, and company profiles.
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Italy wine market size, by product, 2016-2028 (US$M)
Italy Wine Market Outlook Share, 2020 & 2028 (US$M)
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