Brazil Wine Market Size & Outlook, 2020-2028

The wine market in Brazil is expected to reach a projected revenue of US$ 18,455.2 million by 2028. A compound annual growth rate of 7.4% is expected of Brazil wine market from 2021 to 2028.
Revenue, 2020 (US$M)
$10,395.0
Forecast, 2028 (US$M)
$18,455.2
CAGR, 2021 - 2028
7.4%
Report Coverage
Brazil

Brazil wine market highlights

  • The Brazil wine market generated a revenue of USD 10,395.0 million in 2020 and is expected to reach USD 18,455.2 million by 2028.
  • The Brazil market is expected to grow at a CAGR of 7.4% from 2021 to 2028.
  • In terms of segment, table wine was the largest revenue generating product in 2020.
  • Sparkling Wine is the most lucrative product segment registering the fastest growth during the forecast period.


Wine market data book summary

Market revenue in 2020USD 10,395.0 million
Market revenue in 2028USD 18,455.2 million
Growth rate7.4% (CAGR from 2020 to 2028)
Largest segmentTable wine
Fastest growing segmentSparkling Wine
Historical data2016 - 2019
Base year2020
Forecast period2021 - 2028
Quantitative unitsRevenue in USD million
Market segmentationTable Wine, Dessert Wine, Sparkling Wine
Key market players worldwideAsahi Group Holdings Ltd, The Wine Group, Accolade Wines, Constellation Brands Inc Class A, Treasury Wine Estates Ltd, Pernod Ricard SA


Other key industry trends

  • In terms of revenue, Brazil accounted for 2.5% of the global wine market in 2020.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2028.
  • In Latin America, Argentina wine market is projected to lead the regional market in terms of revenue in 2028.
  • Argentina is the fastest growing regional market in Latin America and is projected to reach USD 38,903.8 million by 2028.

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Wine Market Scope

Wine market segmentation & scope

Wine Market Companies

Name Profile # Employees HQ Website

Brazil wine market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wine market will help companies and investors design strategic landscapes.


Table wine was the largest segment with a revenue share of 95.67% in 2020. Horizon Databook has segmented the Brazil wine market based on table wine, dessert wine, sparkling wine covering the revenue growth of each sub-segment from 2016 to 2028.


According to Wine Intelligence, between 2019 and 2020, the Brazilian wine market gained 3 million regular wine drinkers, which is at least once a month. Consumers have been drinking more wine due to social isolation measures.

Accustomed to drinking in social gatherings or at special dinners, Brazilian consumers have discovered that a glass of wine is just as enjoyable during an afternoon at home, for a typical lunch, or even while reading a book.

Domestic producers emerged as one of the most important elements within the Brazil wine industry in 2020. The rise in the value of the US dollar, greater proximity of points of sale, and consumers that are less resistant to local wine are among the key factors that contributed to the positive performance of the domestic market.

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Horizon Databook provides a detailed overview of country-level data and insights on the Brazil wine market , including forecasts for subscribers. This country databook contains high-level insights into Brazil wine market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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Brazil wine market size, by product, 2016-2028 (US$M)

Brazil Wine Market Outlook Share, 2020 & 2028 (US$M)

Brazil wine market size, by product, 2016-2028 (US$M)

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