Asia Pacific Wine Market Size & Outlook, 2020-2028

The wine market in Asia Pacific is expected to reach a projected revenue of US$ 134,111.9 million by 2028. A compound annual growth rate of 8.2% is expected of Asia Pacific wine market from 2021 to 2028.
Revenue, 2020 (US$M)
$71,494.8
Forecast, 2028 (US$M)
$134,111.9
CAGR, 2021 - 2028
8.2%
Report Coverage
Asia Pacific

Asia Pacific wine market highlights

  • The Asia Pacific wine market generated a revenue of USD 71,494.8 million in 2020.
  • The market is expected to grow at a CAGR of 8.2% from 2021 to 2028.
  • In terms of segment, table wine was the largest revenue generating product in 2020.
  • Sparkling Wine is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2021 to 2028.


Asia Pacific data book summary

Market revenue in 2020USD 71,494.8 million
Market revenue in 2028USD 134,111.9 million
Growth rate8.2% (CAGR from 2020 to 2028)
Largest segmentTable wine
Fastest growing segmentSparkling Wine
Historical data covered2016 - 2019
Base year for estimation2020
Forecast period covered2021 - 2028
Quantitative unitsRevenue in USD million
Market segmentationTable Wine, Dessert Wine, Sparkling Wine
Key market players worldwideAsahi Group Holdings Ltd, The Wine Group, Accolade Wines, Constellation Brands Inc Class A, Treasury Wine Estates Ltd, Pernod Ricard SA


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 17.1% of the global wine market in 2020.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2028.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 134,111.9 million by 2028.

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Wine Market Companies

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Asia Pacific wine market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wine market will help companies and investors design strategic landscapes.


Table wine was the largest segment with a revenue share of 94.18% in 2020. Horizon Databook has segmented the Asia Pacific wine market based on table wine, dessert wine, sparkling wine covering the revenue growth of each sub-segment from 2016 to 2028.


Asia Pacific is the third-largest market for wine consumption in terms of volume, driven primarily by China, Japan, and South Korea. The region offers significant potential due to its large customer base, rising disposable incomes, and favorable climatic conditions for wine cultivation, especially in China.

Non-grape wine is experiencing wide penetration in all major markets of Asia Pacific. Producers in China, Japan, and South Korea, the three biggest markets, are focusing on offering highend rice wine targeting millennials.

Companies are marketing their products to millennials by packaging them in attractive bottles, adding sweeter flavors, and reducing the alcohol content. According to the ProWein business report published in 2019, three of the top four most attractive wine markets in the world are countries from Asia Pacific.

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Target buyers of Asia Pacific wine market databook

  • Our clientele includes a mix of wine market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific wine market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific wine market from 2016 to 2028, including revenue numbers, major trends, and company profiles.

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Asia Pacific wine market size, by country, 2016-2028 (US$M)

Asia Pacific Wine Market Outlook Share, 2020 & 2028 (US$M)

Asia Pacific wine market size, by country, 2016-2028 (US$M)

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