U.S. Wet Shave Market Size & Outlook, 2024-2030

The wet shave market in the United States is expected to reach a projected revenue of US$ 5,637.2 million by 2030. A compound annual growth rate of 9.4% is expected of the United States wet shave market from 2025 to 2030.
Revenue, 2024 (US$M)
$3,286.9
Forecast, 2030 (US$M)
$5,637.2
CAGR, 2025 - 2030
9.4%
Report Coverage
U.S.

U.S. wet shave market highlights

  • The U.S. wet shave market generated a revenue of USD 3,286.9 million in 2024 and is expected to reach USD 5,637.2 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 9.4% from 2025 to 2030.
  • In terms of segment, male was the largest revenue generating gender in 2024.
  • Male is the most lucrative gender segment registering the fastest growth during the forecast period.

Wet shave market data book summary

Market revenue in 2024USD 3,286.9 million
Market revenue in 2030USD 5,637.2 million
Growth rate9.4% (CAGR from 2025 to 2030)
Largest segmentMale
Fastest growing segmentMale
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMale, Female
Key market players worldwideProcter & Gamble Co, Unilever PLC, Edgewell Personal Care Co, Beiersdorf AG, Johnson & Johnson, Raymond, Godrej Consumers Products

Other key industry trends

  • In terms of revenue, U.S. accounted for 17.1% of the global wet shave market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. wet shave market is projected to lead the regional market in terms of revenue in 2030.
  • Mexico is the fastest growing regional market in North America and is projected to reach USD 1,869.8 million by 2030.

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Wet Shave Market Companies

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U.S. wet shave market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet shave market will help companies and investors design strategic landscapes.


Male was the largest segment with a revenue share of 79.89% in 2024. Horizon Databook has segmented the U.S. wet shave market based on male, female covering the revenue growth of each sub-segment from 2018 to 2030.


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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. wet shave market, including forecasts for subscribers. This country databook contains high-level insights into U.S. wet shave market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. wet shave market size, by gender, 2018-2030 (US$M)

U.S. Wet Shave Market Share, 2024 & 2030 (US$M)

U.S. wet shave market size, by gender, 2018-2030 (US$M)

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