Italy Wet Shave Market Size & Outlook, 2024-2030

The wet shave market in Italy is expected to reach a projected revenue of US$ 911.3 million by 2030. A compound annual growth rate of 9.5% is expected of Italy wet shave market from 2025 to 2030.
Revenue, 2024 (US$M)
$528.7
Forecast, 2030 (US$M)
$911.3
CAGR, 2025 - 2030
9.5%
Report Coverage
Italy

Italy wet shave market highlights

  • The Italy wet shave market generated a revenue of USD 528.7 million in 2024 and is expected to reach USD 911.3 million by 2030.
  • The Italy market is expected to grow at a CAGR of 9.5% from 2025 to 2030.
  • In terms of segment, male was the largest revenue generating gender in 2024.
  • Male is the most lucrative gender segment registering the fastest growth during the forecast period.

Wet shave market data book summary

Market revenue in 2024USD 528.7 million
Market revenue in 2030USD 911.3 million
Growth rate9.5% (CAGR from 2025 to 2030)
Largest segmentMale
Fastest growing segmentMale
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMale, Female
Key market players worldwideProcter & Gamble Co, Unilever PLC, Edgewell Personal Care Co, Beiersdorf AG, Johnson & Johnson, Raymond, Godrej Consumers Products

Other key industry trends

  • In terms of revenue, Italy accounted for 2.8% of the global wet shave market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany wet shave market is projected to lead the regional market in terms of revenue in 2030.
  • Spain is the fastest growing regional market in Europe and is projected to reach USD 562.3 million by 2030.

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Wet Shave Market Companies

Name Profile # Employees HQ Website

Italy wet shave market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wet shave market will help companies and investors design strategic landscapes.


Male was the largest segment with a revenue share of 79.72% in 2024. Horizon Databook has segmented the Italy wet shave market based on male, female covering the revenue growth of each sub-segment from 2018 to 2030.


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  • Our clientele includes a mix of wet shave market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy wet shave market, including forecasts for subscribers. This country databook contains high-level insights into Italy wet shave market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Italy wet shave market size, by gender, 2018-2030 (US$M)

Italy Wet Shave Market Share, 2024 & 2030 (US$M)

Italy wet shave market size, by gender, 2018-2030 (US$M)

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