Thailand Wellness Tourism Market Size & Outlook, 2022-2030
Thailand wellness tourism market, 2016-2030 (US$B)
Related Markets
Thailand wellness tourism market highlights
- The Thailand wellness tourism market generated a revenue of USD 26.5 billion in 2022 and is expected to reach USD 91.4 billion by 2030.
- The Thailand market is expected to grow at a CAGR of 16.7% from 2023 to 2030.
- In terms of segment, lodging was the largest revenue generating service in 2022.
- Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.
Wellness tourism market data book summary
| Market revenue in 2022 | USD 26.5 billion |
| Market revenue in 2030 | USD 91.4 billion |
| Growth rate | 16.7% (CAGR from 2022 to 2030) |
| Largest segment | Lodging |
| Fastest growing segment | Wellness Activities |
| Historical data | 2016 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | In-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping |
| Key market players worldwide | Hilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts |
Other key industry trends
- In terms of revenue, Thailand accounted for 3.3% of the global wellness tourism market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, Thailand wellness tourism market is projected to lead the regional market in terms of revenue in 2030.
- Thailand is the fastest growing regional market in Asia Pacific and is projected to reach USD 91.4 billion by 2030.
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Wellness Tourism Market Scope
Wellness Tourism Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Thailand wellness tourism market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.
Lodging was the largest segment with a revenue share of 23.4% in 2022. Horizon Databook has segmented the Thailand wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.
Thailand is one of Southeast Asia’s largest & fastest-growing tourism destinations. The wellness tourism market directly supports nearly 500,000 jobs in Thailand, accounting for nearly 20% of direct jobs in travel & tourism. Moreover, the country’s wellness tourism offers are based on spa resorts, with Tourism Authority of Thailand (TAT) aiding 41 spa and wellness resorts in the country.
The spa resorts are known for traditional Thai massage offerings for reducing bruises, anxiety, migraines, and sprains, as well as relieving physical & mental tension, and improving flexibility. As per TAT strategy, the focus on digital marketing has increased for health & wellness that was aimed at women in the Asia Pacific region.
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Target buyers of Thailand wellness tourism market databook
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Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Thailand wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into Thailand wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.
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Thailand wellness tourism market size, by service, 2016-2030 (US$B)
Thailand Wellness Tourism Market Share, 2022 & 2030 (US$B)
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