Europe Wellness Tourism Market Size & Outlook, 2022-2030

The wellness tourism market in Europe is expected to reach a projected revenue of US$ 716.7 billion by 2030. A compound annual growth rate of 11.8% is expected of Europe wellness tourism market from 2023 to 2030.
Revenue, 2022 (US$B)
$294.3
Forecast, 2030 (US$B)
$716.7
CAGR, 2023 - 2030
11.8%
Report Coverage
Europe

Europe wellness tourism market highlights

  • The Europe wellness tourism market generated a revenue of USD 294.3 billion in 2022.
  • The market is expected to grow at a CAGR of 11.8% from 2023 to 2030.
  • In terms of segment, lodging was the largest revenue generating service in 2022.
  • Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.
  • Country-wise, Spain is expected to register the highest CAGR from 2023 to 2030.


Europe data book summary

Market revenue in 2022USD 294.3 billion
Market revenue in 2030USD 716.7 billion
Growth rate11.8% (CAGR from 2022 to 2030)
Largest segmentLodging
Fastest growing segmentWellness Activities
Historical data covered2016 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationIn-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping
Key market players worldwideHilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts


Other key industry trends

  • In terms of revenue, Europe region accounted for 36.1% of the global wellness tourism market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 470.4 billion by 2030.

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Wellness Tourism Market Companies

Name Profile # Employees HQ Website

Europe wellness tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.


Lodging was the largest segment with a revenue share of 23.17% in 2022. Horizon Databook has segmented the Europe wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.


Europe emerged as the second-largest regional market in 2022. The rising need for well-being services owing to increasing incidence of stress-related health issues is expected to boost the market growth in the region. Rising trends of workcations, yoga, and mindfulness are increasing the number of wellness travelers.

Furthermore, due to Russia and Ukraine wars, other European countries are gaining importance and are trying to divert tourists who previously used to visit these countries. With the same aim, Cyprus signed MoU with Hungary to gain knowledge for the promotion of wellness tourism in Cyprus.

Hungary is a renowned wellness tourism destination. With the exchange of knowledge, the country is planning to develop subsidy schemes for medical, wellness, and assisted living services in hotels. Cyprus is witnessing a high number of international arrivals from Austria, Hungary, France, Germany, Poland, and Denmark.

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Target buyers of Europe wellness tourism market databook

  • Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe wellness tourism market, including forecasts for subscribers. This continent databook contains high-level insights into Europe wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

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Europe wellness tourism market size, by country, 2016-2030 (US$B)

Europe Wellness Tourism Market Share, 2022 & 2030 (US$B)

Europe wellness tourism market size, by country, 2016-2030 (US$B)

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