UK Wax Melts Market Size & Outlook, 2023-2030

The wax melts market in UK is expected to reach a projected revenue of US$ 291.1 million by 2030. A compound annual growth rate of 7.7% is expected of UK wax melts market from 2024 to 2030.
Revenue, 2023 (US$M)
$172.7
Forecast, 2030 (US$M)
$291.1
CAGR, 2024 - 2030
7.7%
Report Coverage
UK

UK wax melts market highlights

  • The UK wax melts market generated a revenue of USD 172.7 million in 2023 and is expected to reach USD 291.1 million by 2030.
  • The UK market is expected to grow at a CAGR of 7.7% from 2024 to 2030.
  • In terms of segment, paraffin was the largest revenue generating product in 2023.
  • Palm Wax is the most lucrative product segment registering the fastest growth during the forecast period.


Wax melts market data book summary

Market revenue in 2023USD 172.7 million
Market revenue in 2030USD 291.1 million
Growth rate7.7% (CAGR from 2023 to 2030)
Largest segmentParaffin
Fastest growing segmentPalm Wax
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationParaffin, Soy Wax, Palm Wax, Beeswax, Others (Stearin, Rapeseed Wax, Coconut Wax)
Key market players worldwideEast Coast Candles, Yankee Candle Company, Michaels Stores, Scentsy, Bridgewater Candle Company, Bramble Bay, Talley Group, Stora Enso Oyj Ordinary Shares - Class R, SC Johnson, NEST New York


Other key industry trends

  • In terms of revenue, UK accounted for 5.0% of the global wax melts market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany wax melts market is projected to lead the regional market in terms of revenue in 2030.
  • UK is the fastest growing regional market in Europe and is projected to reach USD 291.1 million by 2030.

Paraffin was the largest segment with a revenue share of 31.33% in 2023. Horizon Databook has segmented the UK wax melts market based on paraffin, soy wax, palm wax, beeswax, others (stearin, rapeseed wax, coconut wax) covering the revenue growth of each sub-segment from 2018 to 2030.


Innovative product offerings in the U.K. are driving the market growth. Manufacturers are constantly introducing new and innovative wax melt products that appeal to consumers, such as unique scent combinations and decorative packaging, thereby driving market growth.

In October 2023, Classic Candle, a U.K.-based home fragrance brand, launched MiniPot Wax Melts, a budget-friendly range offering over 120 premium fragrances, including a new category named 'Inspired By,' featuring scents reminiscent of popular perfumes and fabric conditioners.

The clean white wax melts come in recyclable plastic pots, combining an elegant aesthetic with ecofriendly packaging. The demand for diverse options for home fragrances has led to an increasing popularity of wax melts in the U.K.

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Wax Melts Market Companies

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UK wax melts market size, by product, 2018-2030 (US$M)

UK Wax Melts Market Outlook Share, 2023 & 2030 (US$M)

UK wax melts market size, by product, 2018-2030 (US$M)

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