Market revenue in 2023 | USD 172.7 million |
Market revenue in 2030 | USD 291.1 million |
Growth rate | 7.7% (CAGR from 2023 to 2030) |
Largest segment | Paraffin |
Fastest growing segment | Palm Wax |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Paraffin, Soy Wax, Palm Wax, Beeswax, Others (Stearin, Rapeseed Wax, Coconut Wax) |
Key market players worldwide | East Coast Candles, Yankee Candle Company, Michaels Stores, Scentsy, Bridgewater Candle Company, Bramble Bay, Talley Group, Stora Enso Oyj Ordinary Shares - Class R, SC Johnson, NEST New York |
Paraffin was the largest segment with a revenue share of 31.33% in 2023. Horizon Databook has segmented the UK wax melts market based on paraffin, soy wax, palm wax, beeswax, others (stearin, rapeseed wax, coconut wax) covering the revenue growth of each sub-segment from 2018 to 2030.
Innovative product offerings in the U.K. are driving the market growth. Manufacturers are constantly introducing new and innovative wax melt products that appeal to consumers, such as unique scent combinations and decorative packaging, thereby driving market growth.
In October 2023, Classic Candle, a U.K.-based home fragrance brand, launched MiniPot Wax Melts, a budget-friendly range offering over 120 premium fragrances, including a new category named 'Inspired By,' featuring scents reminiscent of popular perfumes and fabric conditioners.
The clean white wax melts come in recyclable plastic pots, combining an elegant aesthetic with ecofriendly packaging. The demand for diverse options for home fragrances has led to an increasing popularity of wax melts in the U.K.
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