Middle East & Africa Wax Melts Market Size & Outlook
Related Markets
MEA wax melts market highlights
- The MEA wax melts market generated a revenue of USD 156.9 million in 2023.
- The market is expected to grow at a CAGR of 7% from 2024 to 2030.
- In terms of segment, paraffin was the largest revenue generating product in 2023.
- Palm Wax is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.
MEA data book summary
| Market revenue in 2023 | USD 156.9 million |
| Market revenue in 2030 | USD 248.2 million |
| Growth rate | 7% (CAGR from 2024 to 2030) |
| Largest segment | Paraffin |
| Fastest growing segment | Palm Wax |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Paraffin, Soy Wax, Palm Wax, Beeswax, Others (Stearin, Rapeseed Wax, Coconut Wax) |
| Key market players worldwide | East Coast Candles, Yankee Candle Company, Michaels Stores, Scentsy, Bridgewater Candle Company, Bramble Bay, Talley Group, Stora Enso Oyj Ordinary Shares - Class R, SC Johnson, NEST New York |
Other key industry trends
- In terms of revenue, MEA region accounted for 4.5% of the global wax melts market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 1,339.4 million by 2030.
Paraffin was the largest segment with a revenue share of 32.06% in 2023. Horizon Databook has segmented the Middle East & Africa wax melts market based on paraffin, soy wax, palm wax, beeswax, others (stearin, rapeseed wax, coconut wax) covering the revenue growth of each sub-segment from 2018 to 2030.
The growing demand for luxury fragrances and home décor products is driving the demand for wax melts in the region. The growing popularity of aromatherapy in the region has also increased the usage of scented wax melts to relieve anxiety and stress.
A booming hospitality sector bodes well for the wax melts market, and several high-end brands, such as The Oasis Candle Co., The Little Melt Company, and Happy Wax, among others, are partnering with hotels and spas in the region to help them create a stress-free and comfortable ambiance for their patrons.
Mind and Sense, a spa and salon parlor based in the UAE, offers diverse services such as haircare, nail care, skincare, and massage services. Warm candle aroma ritual is a massage service offered by the parlor that uses lightly scented wax melts infused with natural oils.
Key Regions: U.S. , UK , Japan , Brazil , South Africa
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Wax Melts Market Scope
Wax Melts Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Bramble Bay | View profile | 11-50 | Deception Bay, Queensland, Australia, Oceania | https://www.bramblebayco.com |
| Michaels Stores | View profile | 10001+ | Irving, Texas, United States, North America | https://www.michaels.com/ |
| East Coast Candles | View profile | 1-10 | Sussex, New Brunswick, Canada, North America | https://eastcoastcandles.ca |
| Talley Group | View profile | 101-250 | Romsey, Hampshire, United Kingdom, Europe | https://www.talleygroup.com/ |
| Scentsy | View profile | 1001-5000 | Meridian, Idaho, United States, North America | https://scentsy.com/ |
| SC Johnson | View profile | 10001+ | Racine, Wisconsin, United States, North America | http://www.scjohnson.com |
| Yankee Candle Company | View profile | 5001-10000 | Rogers, Arkansas, United States, North America | http://yankeecandle.com |
| NEST New York | View profile | 101-250 | New York, New York, United States, North America | http://www.nestfragrances.com |
| Bridgewater Candle Company | View profile | - | Spartanburg, South Carolina, United States, North America | https://bridgewatercandles.com |
| Stora Enso Oyj Ordinary Shares - Class R | View profile | 20000 | P.O. Box 309, Helsinki, Finland, FI-00101 | https://www.storaenso.com |
MEA wax melts market size, by country, 2018-2030 (US$M)
Middle East & Africa Wax Melts Market Outlook Share, 2023 & 2030 (US$M)
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