Germany Wax Melts Market Size & Outlook, 2023-2030
Germany wax melts market, 2018-2030 (US$M)
Related Markets
Germany wax melts market highlights
- The Germany wax melts market generated a revenue of USD 223.6 million in 2023 and is expected to reach USD 297.5 million by 2030.
- The Germany market is expected to grow at a CAGR of 4.2% from 2024 to 2030.
- In terms of segment, paraffin was the largest revenue generating product in 2023.
- Palm Wax is the most lucrative product segment registering the fastest growth during the forecast period.
Wax melts market data book summary
| Market revenue in 2023 | USD 223.6 million |
| Market revenue in 2030 | USD 297.5 million |
| Growth rate | 4.2% (CAGR from 2023 to 2030) |
| Largest segment | Paraffin |
| Fastest growing segment | Palm Wax |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Paraffin, Soy Wax, Palm Wax, Beeswax, Others (Stearin, Rapeseed Wax, Coconut Wax) |
| Key market players worldwide | East Coast Candles, Yankee Candle Company, Michaels Stores, Scentsy, Bridgewater Candle Company, Bramble Bay, Talley Group, Stora Enso Oyj Ordinary Shares - Class R, SC Johnson, NEST New York |
Other key industry trends
- In terms of revenue, Germany accounted for 6.4% of the global wax melts market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, Germany wax melts market is projected to lead the regional market in terms of revenue in 2030.
- UK is the fastest growing regional market in Europe and is projected to reach USD 291.1 million by 2030.
Paraffin was the largest segment with a revenue share of 32.16% in 2023. Horizon Databook has segmented the Germany wax melts market based on paraffin, soy wax, palm wax, beeswax, others (stearin, rapeseed wax, coconut wax) covering the revenue growth of each sub-segment from 2018 to 2030.
According to a blog on developmentcompass.org published in April 2023, approximately 58% of the German population engages in sustainable consumption practices, and 71% desire to do more. This heightened awareness and demand for sustainability align with the growing interest in eco-friendly products in the German market, including environmentally conscious products like wax melts made from beeswax, coconut wax, and soy wax.
The German Village Kandle Haus, one of the companies catering to the German wax melts market, offers various multi-packaged wax melts. The company provides wax melts in scents such as lavender, black forest cherry cake, mulled wine, lemon, pink grapefruit, etc.
These wax melts are made from soy wax and natural fragrances and are contained in recyclable plastic clamshell cases, catering to the demand for eco-friendly scented wax melts in the country.
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Wax Melts Market Scope
Wax Melts Market Companies
| Name | Profile | # Employees | HQ | Website |
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Germany wax melts market size, by product, 2018-2030 (US$M)
Germany Wax Melts Market Outlook Share, 2023 & 2030 (US$M)
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