Market revenue in 2023 | USD 104.4 million |
Market revenue in 2030 | USD 165.3 million |
Growth rate | 6.8% (CAGR from 2023 to 2030) |
Largest segment | Paraffin |
Fastest growing segment | Palm Wax |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Paraffin, Soy Wax, Palm Wax, Beeswax, Others (Stearin, Rapeseed Wax, Coconut Wax) |
Key market players worldwide | East Coast Candles, Yankee Candle Company, Michaels Stores, Scentsy, Bridgewater Candle Company, Bramble Bay, Talley Group, Stora Enso Oyj Ordinary Shares - Class R, SC Johnson, NEST New York |
Paraffin was the largest segment with a revenue share of 29.89% in 2023. Horizon Databook has segmented the France wax melts market based on paraffin, soy wax, palm wax, beeswax, others (stearin, rapeseed wax, coconut wax) covering the revenue growth of each sub-segment from 2018 to 2030.
In June 2021, Aqdot, a Cambridge-based chemtech company, surveyed 500 consumers across several countries, including France, to understand the impact of different fragrances released from air fresheners. The survey revealed that unpleasant smells can lead to nausea and distraction during home-based work.
Tobacco and environmental smells were found to cause irritation and stress, while cooking food odors had varying effects. Coconut was found to be the most popular household scent in France. In addition, the survey highlighted that 69% of consumers expressed concern about air quality since the COVID-19 pandemic, particularly viruses, allergens, and pollutants, including volatile organic compounds (VOCs).
These concerns are driving the demand for home fragrances in France, especially in residential settings. Wax melts, being flameless and free from harmful emissions like those associated with chemicals in air fresheners, provide a safer alternative for enhancing indoor ambiance.
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