Europe Wax Melts Market Size & Outlook, 2023-2030

The wax melts market in Europe is expected to reach a projected revenue of US$ 1,430.3 million by 2030. A compound annual growth rate of 5.7% is expected of Europe wax melts market from 2024 to 2030.
Revenue, 2023 (US$M)
$967.5
Forecast, 2030 (US$M)
$1,430.3
CAGR, 2024 - 2030
5.7%
Report Coverage
Europe

Europe wax melts market highlights

  • The Europe wax melts market generated a revenue of USD 967.5 million in 2023.
  • The market is expected to grow at a CAGR of 5.7% from 2024 to 2030.
  • In terms of segment, paraffin was the largest revenue generating product in 2023.
  • Palm Wax is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, UK is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 967.5 million
Market revenue in 2030USD 1,430.3 million
Growth rate5.7% (CAGR from 2023 to 2030)
Largest segmentParaffin
Fastest growing segmentPalm Wax
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationParaffin, Soy Wax, Palm Wax, Beeswax, Others (Stearin, Rapeseed Wax, Coconut Wax)
Key market players worldwideEast Coast Candles, Yankee Candle Company, Michaels Stores, Scentsy, Bridgewater Candle Company, Bramble Bay, Talley Group, Stora Enso Oyj Ordinary Shares - Class R, SC Johnson, NEST New York


Other key industry trends

  • In terms of revenue, Europe region accounted for 27.9% of the global wax melts market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 1,367.5 million by 2030.

Paraffin was the largest segment with a revenue share of 30.9% in 2023. Horizon Databook has segmented the Europe wax melts market based on paraffin, soy wax, palm wax, beeswax, others (stearin, rapeseed wax, coconut wax) covering the revenue growth of each sub-segment from 2018 to 2030.


Europe is a lucrative market for wax melts, as it is one of the major importers of essential oils from developing countries to meet its growing demand for aromatherapy. These essential oils are used with various waxes to make scented wax melts.

Multiple studies in Europe have assessed the prevalence of depression, indicating a range of 5% to 10% across the region, with variations between countries (for instance, 10% in the U.K. and 7% in Germany).

According to the study published by The Lancet Public Health in June 2021, around 6.4 million of the European population suffer from depression and anxiety annually. Up to 50% of chronic sick leave in Europe is because of depression and anxiety, putting a strain on the European economy.

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Europe wax melts market size, by country, 2018-2030 (US$M)

Europe Wax Melts Market Outlook Share, 2023 & 2030 (US$M)

Europe wax melts market size, by country, 2018-2030 (US$M)

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