Market revenue in 2023 | USD 279.3 million |
Market revenue in 2030 | USD 418.3 million |
Growth rate | 5.9% (CAGR from 2023 to 2030) |
Largest segment | Paraffin |
Fastest growing segment | Palm Wax |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Paraffin, Soy Wax, Palm Wax, Beeswax, Others (Stearin, Rapeseed Wax, Coconut Wax) |
Key market players worldwide | East Coast Candles, Yankee Candle Company, Michaels Stores, Scentsy, Bridgewater Candle Company, Bramble Bay, Talley Group, Stora Enso Oyj Ordinary Shares - Class R, SC Johnson, NEST New York |
Paraffin was the largest segment with a revenue share of 30.79% in 2023. Horizon Databook has segmented the China wax melts market based on paraffin, soy wax, palm wax, beeswax, others (stearin, rapeseed wax, coconut wax) covering the revenue growth of each sub-segment from 2018 to 2030.
The use of wax melts has been prominent in the country, particularly during the holiday season. Wax melts are widely used during the Chinese New Year, Lantern Festival, Hungry Ghost Festival, MidAutumn Festival, and in Buddhist shrines.
With the flourishing demand for wax melts in China, manufacturers of home fragrances are utilizing organic ingredients and natural fragrances in their products. Several international perfume manufacturers are investing in China.
ScentAir, a renowned scentmarketing firm, believes that China is one of the countries in the Asia Pacific region with immense development potential for the fragrance industry. The thriving fragrance industry will positively impact the market for wax melts over the forecast period.
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