Asia Pacific Wasabi Market Size & Outlook, 2024-2030
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Asia Pacific wasabi market highlights
- The Asia Pacific wasabi market generated a revenue of USD 296.5 million in 2024.
- The market is expected to grow at a CAGR of 8.6% from 2025 to 2030.
- In terms of segment, food & beverage was the largest revenue generating type in 2024.
- Pharmaceutical & Nutraceutical is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Singapore is expected to register the highest CAGR from 2025 to 2030.
Asia Pacific data book summary
| Market revenue in 2024 | USD 296.5 million |
| Market revenue in 2030 | USD 487.3 million |
| Growth rate | 8.6% (CAGR from 2025 to 2030) |
| Largest segment | Food & beverage |
| Fastest growing segment | Pharmaceutical & Nutraceutical |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Food & Beverage, Pharmaceutical & Nutraceutical |
| Key market players worldwide | Eden Foods, Kikkoman Corp, Yamasa, Pacific Foods of Oregon, Wingreens Farms |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 60.2% of the global wasabi market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 487.3 million by 2030.
Food & beverage was the largest segment with a revenue share of 71.33% in 2024. Horizon Databook has segmented the Asia Pacific wasabi market based on food & beverage, pharmaceutical & nutraceutical covering the revenue growth of each sub-segment from 2018 to 2030.
Asia Pacific wasabi market was the largest consumer of wasabi and accounted for a market size of USD 272 million in 2023. Japan remains the largest producer and consumer of wasabi globally. The cultural significance of wasabi in Japanese cuisine cannot be overstated; it plays an integral role in traditional dishes and is celebrated for its unique flavor profile.
The Japanese market is further bolstered by rising disposable incomes and an affluent consumer base that values high-quality food products. Trends such as wasabi tourism—which promotes visits to farms where authentic wasabi is cultivated—also contribute to its growth.
In addition, innovative product developments and marketing efforts by companies like Kinjirushi Wasabi Co. Ltd., which launched new product lines emphasizing quality and authenticity, stimulate consumer interest and expand the market for wasabi in Japan.
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Wasabi Market Scope
Wasabi Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Yamasa | View profile | 501-1000 | Choshi, Chiba, Japan, Asia | https://www.yamasa.com/ |
| Wingreens Farms | View profile | 51-100 | Gurgaon, Haryana, India, Asia | https://www.wingreensfarms.com/ |
| Eden Foods | View profile | 51-100 | Clinton, Michigan, United States, North America | http://www.edenfoods.com |
| Pacific Foods of Oregon | View profile | 501-1000 | Tualatin, Oregon, United States, North America | http://www.pacificfoods.com |
| Kikkoman Corp | View profile | 8387 | 250 Noda, Noda-shi, Chiba, Japan, 278-8601 | http://www.kikkoman.co.jp |
Asia Pacific wasabi market size, by country, 2018-2030 (US$M)
Asia Pacific Wasabi Market Outlook Share, 2024 & 2030 (US$M)
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