Japan Vitamin Supplements Market Size & Outlook, 2025-2033

The vitamin supplements market in Japan is expected to reach a projected revenue of US$ 10,717.5 million by 2033. A compound annual growth rate of 11% is expected of Japan vitamin supplements market from 2025 to 2033.
Revenue, 2024 (US$M)
$4,200.6
Forecast, 2033 (US$M)
$10,717.5
CAGR, 2025 - 2033
11%
Report Coverage
Japan

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Japan vitamin supplements market, 2021-2033 (US$M)

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Japan vitamin supplements market highlights

  • The Japan vitamin supplements market generated a revenue of USD 4,200.6 million in 2024 and is expected to reach USD 10,717.5 million by 2033.
  • The Japan market is expected to grow at a CAGR of 11% from 2025 to 2033.
  • In terms of segment, multivitamin was the largest revenue generating type in 2024.
  • Vitamin D is the most lucrative type segment registering the fastest growth during the forecast period.


Vitamin supplements market data book summary

Market revenue in 2024USD 4,200.6 million
Market revenue in 2033USD 10,717.5 million
Growth rate11% (CAGR from 2025 to 2033)
Largest segmentMultivitamin
Fastest growing segmentVitamin D
Historical data2021 - 2023
Base year2024
Forecast period2025 - 2033
Quantitative unitsRevenue in USD million
Market segmentationMultivitamin, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K
Key market players worldwideGlanbia PLC, Pfizer Inc, Bayer AG, Amway Malaysia Holdings, GlaxoSmithKline, Nestle SA, NOW Foods, Abbott Laboratories, Herbalife Ltd, Natures Sunshine Products Inc, Nu Skin Enterprises Inc Class A, Pharmavite, Good Health, RBK Nutraceuticals


Other key industry trends

  • In terms of revenue, Japan accounted for 7.6% of the global vitamin supplements market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
  • In Asia Pacific, China vitamin supplements market is projected to lead the regional market in terms of revenue in 2033.
  • ANZ is the fastest growing regional market in Asia Pacific and is projected to reach USD 2,643.4 million by 2033.

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Vitamin Supplements Market Companies

Name Profile # Employees HQ Website
RBK Nutraceuticals View profile 11-50 Seven Hills, New South Wales, Australia, Oceania https://www.rbk.com.au
Good Health View profile 51-100 Albany, Auckland, New Zealand, Oceania https://www.goodhealth.co.nz/
Natures Sunshine Products Inc View profile 814 2901 West Bluegrass Boulevard, Suite 100, Lehi, UT, United States, 84043 https://www.natr.com
Pharmavite View profile 1001-5000 Northridge, California, United States, North America http://www.pharmavite.com
Nu Skin Enterprises Inc Class A View profile 15200 75 West Center Street, Provo, UT, United States, 84601 https://www.nuskin.com
GlaxoSmithKline View profile 10001+ London, England, United Kingdom, Europe http://www.gsk.com
Amway Malaysia Holdings View profile - Petaling Jaya, Selangor, Malaysia, Asia http://www.amway.my
NOW Foods View profile 501-1000 Bloomingdale, Illinois, United States, North America https://www.nowfoods.com
Bayer AG View profile 99723 Kaiser-Wilhelm-Allee 1, Leverkusen, NW, Germany, 51368 https://www.bayer.com
Herbalife Ltd View profile 9200 Ugland House, South Church Street, P.O. Box 309GT, Grand Cayman, Cayman Islands, KY1-1104 https://www.herbalife.com
Glanbia PLC View profile 5534 Ring Road, Glanbia House, Kilkenny, Ireland, R95 E866 https://www.glanbia.com
Nestle SA View profile 270000 Avenue Nestle 55, Vevey, Switzerland, CH-1800 https://www.nestle.com
Pfizer Inc View profile 88000 66 Hudson Boulevard East, New York, NY, United States, 10001-2192 https://www.pfizer.com
Abbott Laboratories View profile 114000 100 Abbott Park Road, Abbott Park, IL, United States, 60064-6400 https://www.abbottinvestor.com

Japan vitamin supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to vitamin supplements market will help companies and investors design strategic landscapes.


Multivitamin was the largest segment with a revenue share of 54.9% in 2024. Horizon Databook has segmented the Japan vitamin supplements market based on multivitamin, vitamin a, vitamin b, vitamin c, vitamin d, vitamin e, vitamin k covering the revenue growth of each sub-segment from 2021 to 2033.


Japan's vitamin supplements market is driven by the increasing demand and consumption of vitamin supplements in its sports industry. The growing number of fitness clubs nationwide has contributed to the rising demand for the product.

At a macro level, various factors have contributed to Japan's vitamin supplements market growth. Among them are increasing healthcare costs, cases of mal-digestion, and the senior population.

Moreover, the growing demand for personalized health solutions in Japan is expected to significantly impact the consumption of vitamin supplements. This trend will likely encourage key brands to collaborate and develop tailored solutions to address specific health needs.

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Target buyers of Japan vitamin supplements market databook

  • Our clientele includes a mix of vitamin supplements market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan vitamin supplements market , including forecasts for subscribers. This country databook contains high-level insights into Japan vitamin supplements market from 2021 to 2033, including revenue numbers, major trends, and company profiles.

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Japan vitamin supplements market size, by type, 2021-2033 (US$M)

Japan Vitamin Supplements Market Outlook Share, 2024 & 2033 (US$M)

Japan vitamin supplements market size, by type, 2021-2033 (US$M)

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