U.S. Virtual Production Market Size & Outlook, 2023-2030
U.S. virtual production market, 2018-2030 (US$M)
Related Markets
U.S. virtual production market highlights
- The U.S. virtual production market generated a revenue of USD 449.8 million in 2023 and is expected to reach USD 1,235.3 million by 2030.
- The U.S. market is expected to grow at a CAGR of 15.5% from 2024 to 2030.
- In terms of segment, software was the largest revenue generating component in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
Virtual production market data book summary
| Market revenue in 2023 | USD 449.8 million |
| Market revenue in 2030 | USD 1,235.3 million |
| Growth rate | 15.5% (CAGR from 2023 to 2030) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data | 2018 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software, Services |
| Key market players worldwide | Adobe Inc, AGC Inc, Autodesk Inc, Epic Corp, HTC, NVIDIA Corp, The Walt Disney Co, Grom Social Enterprises Inc |
Other key industry trends
- In terms of revenue, U.S. accounted for 21.3% of the global virtual production market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. virtual production market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 763.8 million by 2030.
Software was the largest segment with a revenue share of 41.75% in 2023. Horizon Databook has segmented the U.S. virtual production market based on hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.
Prominent technological innovation in the U.S. propels the market growth for virtual production in this region. For instance, in December 2022, the most significant LED wall virtual production stage in the U.S. was unveiled by Amazon Studios. The drum-shaped stage is 26 feet tall and 80 feet in circumference, one foot less than a Vancouver stage that is currently considered the biggest in the world.
In November 2021, Netflix, a US-based production company and subscription streaming service, purchased Scanline VFX for an unknown sum. With this acquisition, the American streaming service becomes the first to control a significant participant in the special effects sector. A US-based company called Scanline VFX engages in virtual production.
One major trend that is gaining traction in the virtual production sector is technological developments. To improve their position, major corporations involved in virtual production are concentrating on creating innovative technology solutions. For instance, the first Mobile Virtual Production SuperstudioTM was introduced by Magicbox, a US-based virtual production company, in September 2020.
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Virtual Production Market Scope
Virtual Production Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. virtual production market size, by component, 2018-2030 (US$M)
U.S. Virtual Production Market Outlook Share, 2023 & 2030 (US$M)
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