North America Virtual Production Market Size & Outlook
North America virtual production market, 2018-2030 (US$M)
Related Markets
North America virtual production market highlights
- The North America virtual production market generated a revenue of USD 770.3 million in 2023.
- The market is expected to grow at a CAGR of 16.5% from 2024 to 2030.
- In terms of segment, software was the largest revenue generating component in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 770.3 million |
| Market revenue in 2030 | USD 2,250.1 million |
| Growth rate | 16.5% (CAGR from 2023 to 2030) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software, Services |
| Key market players worldwide | Adobe Inc, AGC Inc, Autodesk Inc, Epic Corp, HTC, NVIDIA Corp, The Walt Disney Co, Grom Social Enterprises Inc |
Other key industry trends
- In terms of revenue, North America region accounted for 36.5% of the global virtual production market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2,000.1 million by 2030.
Software was the largest segment with a revenue share of 41.76% in 2023. Horizon Databook has segmented the North America virtual production market based on hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.
Prominent adoption of virtual production and advanced VFX technologies coupled with high implementation of virtual production by leading film studios in the region, such as, Walt Disney Studios, Viacom CBS, Warner Media and NBC Universal, is projected to have positive influence on the growth in the region.
Furthermore, significant investments by the companies in research & development for creating advanced virtual production software solutions also ascend the development of the regional market.
For Instance, in June 2020, the play station software, Unreal Engine 4.25, produced by Epic Games, Inc., has been updated, and an enhanced version of Unreal Engine has also been released. A VFX program called Unreal Engine is used for creating, visualizing, and editing visual effects in real-time.
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Virtual Production Market Scope
Virtual Production Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America virtual production market size, by country, 2018-2030 (US$M)
North America Virtual Production Market Outlook Share, 2023 & 2030 (US$M)
Related regional statistics
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