North America Virtual Production Market Size & Outlook
Related Markets
North America virtual production market highlights
- The North America virtual production market generated a revenue of USD 1,010.3 million in 2025.
- The market is expected to grow at a CAGR of 18.6% from 2026 to 2033.
- In terms of segment, software was the largest revenue generating component in 2025.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2026 to 2033.
North America data book summary
| Market revenue in 2025 | USD 1,010.3 million |
| Market revenue in 2033 | USD 3,869.6 million |
| Growth rate | 18.6% (CAGR from 2026 to 2033) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software, Services |
| Key market players worldwide | Adobe Inc, AGC Inc, Autodesk Inc, Epic Corp, HTC, NVIDIA Corp, The Walt Disney Co, Grom Social Enterprises Inc |
Other key industry trends
- In terms of revenue, North America region accounted for 35.6% of the global virtual production market in 2025.
- Globally, North America is projected to lead the regional market in terms of revenue in 2033.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 3,761.7 million by 2033.
Software was the largest segment with a revenue share of 48.2% in 2025. Horizon Databook has segmented the North America virtual production market based on hardware, software, services covering the revenue growth of each sub-segment from 2021 to 2033.
Prominent adoption of virtual production and advanced VFX technologies coupled with high implementation of virtual production by leading film studios in the region, such as, Walt Disney Studios, Viacom CBS, Warner Media and NBC Universal, is projected to have positive influence on the growth in the region.
Furthermore, significant investments by the companies in research & development for creating advanced virtual production software solutions also ascend the development of the regional market.
For Instance, in June 2020, the play station software, Unreal Engine 4.25, produced by Epic Games, Inc., has been updated, and an enhanced version of Unreal Engine has also been released. A VFX program called Unreal Engine is used for creating, visualizing, and editing visual effects in real-time.
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Virtual Production Market Scope
Virtual Production Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Grom Social Enterprises Inc | View profile | 105 | 2060 NW Boca Raton Boulevard, Suite 6, Boca Raton, FL, United States, 33431 | https://www.gromsocialenterprises.com |
| Autodesk Inc | View profile | 13700 | One Market Street, Suite 400, San Francisco, CA, United States, 94105 | https://www.autodesk.com |
| HTC | View profile | 10001+ | Taoyüan, T'ai-wan, Taiwan, Asia | http://www.htc.com |
| The Walt Disney Co | View profile | 225000 | 500 South Buena Vista Street, Burbank, CA, United States, 91521 | https://www.thewaltdisneycompany.com |
| AGC Inc | View profile | 61671 | 1-5-1, Marunouchi, Chiyoda-ku, Tokyo, Japan, 100-8405 | https://www.agc.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| NVIDIA Corp | View profile | 29600 | 2788 San Tomas Expressway, Santa Clara, CA, United States, 95051 | https://www.nvidia.com |
| Epic Corp | View profile | 2 | PO Box 11147, Newport Beach, CA, United States, 92658 |
North America virtual production market size, by country, 2021-2033 (US$M)
North America Virtual Production Market Outlook Share, 2025 & 2033 (US$M)
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