Mexico Virtual Production Market Size & Outlook, 2023-2030

The virtual production market in Mexico is expected to reach a projected revenue of US$ 251.2 million by 2030. A compound annual growth rate of 16.8% is expected of Mexico virtual production market from 2024 to 2030.
Revenue, 2023 (US$M)
$84.8
Forecast, 2030 (US$M)
$251.2
CAGR, 2024 - 2030
16.8%
Report Coverage
Mexico

Mexico virtual production market highlights

  • The Mexico virtual production market generated a revenue of USD 84.8 million in 2023 and is expected to reach USD 251.2 million by 2030.
  • The Mexico market is expected to grow at a CAGR of 16.8% from 2024 to 2030.
  • In terms of segment, software was the largest revenue generating component in 2023.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.


Virtual production market data book summary

Market revenue in 2023USD 84.8 million
Market revenue in 2030USD 251.2 million
Growth rate16.8% (CAGR from 2023 to 2030)
Largest segmentSoftware
Fastest growing segmentServices
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHardware, Software, Services
Key market players worldwideAdobe Inc, AGC Inc, Autodesk Inc, Epic Corp, HTC, NVIDIA Corp, The Walt Disney Co, Grom Social Enterprises Inc


Other key industry trends

  • In terms of revenue, Mexico accounted for 4.0% of the global virtual production market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. virtual production market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 763.8 million by 2030.

Software was the largest segment with a revenue share of 41.75% in 2023. Horizon Databook has segmented the Mexico virtual production market based on hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.


Mexico-based production company XR Tales, Brainstorm recently provided, connected, and regulated a virtual production solution based on InfinitySet for Guadalajara city. By purchasing the system and implementing and improving their process, XR Tales establishes itself as the virtual production studio in Mexico and places themselves among the leading Latin American audiovisual production firms.

Prominent usage of Virtual Production in movie or song making is augmenting the virtual production market growth over the forecast period. For instance, Ultimatte 12 and Unreal Engine are used by Mexico's XR Tales in their AR Jotdog virtual creations. 

The music video for the song Catástrofes Perfumadas by the Mexican pop band Jotdog uses the Ultimatte 12 compositing processor from the immersive technology company XR Tales in Mexico.

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Virtual Production Market Companies

Name Profile # Employees HQ Website

Mexico virtual production market size, by component, 2018-2030 (US$M)

Mexico Virtual Production Market Outlook Share, 2023 & 2030 (US$M)

Mexico virtual production market size, by component, 2018-2030 (US$M)

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