Market revenue in 2023 | USD 84.8 million |
Market revenue in 2030 | USD 251.2 million |
Growth rate | 16.8% (CAGR from 2023 to 2030) |
Largest segment | Software |
Fastest growing segment | Services |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Hardware, Software, Services |
Key market players worldwide | Adobe Inc, AGC Inc, Autodesk Inc, Epic Corp, HTC, NVIDIA Corp, The Walt Disney Co, Grom Social Enterprises Inc |
Software was the largest segment with a revenue share of 41.75% in 2023. Horizon Databook has segmented the Mexico virtual production market based on hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.
Mexico-based production company XR Tales, Brainstorm recently provided, connected, and regulated a virtual production solution based on InfinitySet for Guadalajara city. By purchasing the system and implementing and improving their process, XR Tales establishes itself as the virtual production studio in Mexico and places themselves among the leading Latin American audiovisual production firms.
Prominent usage of Virtual Production in movie or song making is augmenting the virtual production market growth over the forecast period. For instance, Ultimatte 12 and Unreal Engine are used by Mexico's XR Tales in their AR Jotdog virtual creations.
The music video for the song Catástrofes Perfumadas by the Mexican pop band Jotdog uses the Ultimatte 12 compositing processor from the immersive technology company XR Tales in Mexico.
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