Market revenue in 2023 | USD 89.8 million |
Market revenue in 2030 | USD 267.1 million |
Growth rate | 16.8% (CAGR from 2023 to 2030) |
Largest segment | Software |
Fastest growing segment | Services |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Hardware, Software, Services |
Key market players worldwide | Adobe Inc, AGC Inc, Autodesk Inc, Epic Corp, HTC, NVIDIA Corp, The Walt Disney Co, Grom Social Enterprises Inc |
Software was the largest segment with a revenue share of 41.76% in 2023. Horizon Databook has segmented the Middle East & Africa virtual production market based on hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.
The increasing uptake of virtual production technology in TV shows and studios is projected to drive the demand for virtual production hardware such as motion capture workstations, simulation cameras, and virtual camera systems over the forecast period. The increase in popularity of realistic virtual characters and 3D design for video games, movies and web series is expected to enhance the demand for computer graphics cards.
Moreover, the advent of a captivating experience enables a different level of gaming interaction and 360° views of graphic content. As a result, the players are able to monitor and control the gaming environment with their senses. Consequently, the amplified application of virtual production technology in gaming is expected to boost the growth of the market.
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