Latin America Virtual Production Market Size & Outlook
Latin America virtual production market, 2018-2030 (US$M)
Related Markets
Latin America virtual production market highlights
- The Latin America virtual production market generated a revenue of USD 129.8 million in 2023.
- The market is expected to grow at a CAGR of 18.9% from 2024 to 2030.
- In terms of segment, software was the largest revenue generating component in 2023.
- Services is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.
Latin America data book summary
| Market revenue in 2023 | USD 129.8 million |
| Market revenue in 2030 | USD 435.1 million |
| Growth rate | 18.9% (CAGR from 2023 to 2030) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Hardware, Software, Services |
| Key market players worldwide | Adobe Inc, AGC Inc, Autodesk Inc, Epic Corp, HTC, NVIDIA Corp, The Walt Disney Co, Grom Social Enterprises Inc |
Other key industry trends
- In terms of revenue, Latin America region accounted for 6.2% of the global virtual production market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 2,000.1 million by 2030.
Software was the largest segment with a revenue share of 41.76% in 2023. Horizon Databook has segmented the Latin America virtual production market based on hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.
The deployment of virtual production is growing in the gaming industry, thus fueling the market growth. Aspects such as a 3-D environment are increasing the focus of companies for creating convenient and compact virtual gaming devices, and consistent technological developments on virtual production platforms, including untethered virtual reality headsets, cloud scalability and 3D audio.
South America accounts for a minimal share in the global market revenue, however it is expected to witness prominent growth rate over the forecast period. The companies in the region are also capitalizing on initiatives to drive more VR business in the future.
For instance, Inamika Interactive a company located in Mendoza city in Argentina have already established the implementation of virtual reality in the city. It has developed a virtual reality tour of the Museum of Mendoza’s dinosaur exhibit.
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Virtual Production Market Scope
Virtual Production Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America virtual production market size, by country, 2018-2030 (US$M)
Latin America Virtual Production Market Outlook Share, 2023 & 2030 (US$M)
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