Market revenue in 2023 | USD 79.0 million |
Market revenue in 2030 | USD 276.0 million |
Growth rate | 19.6% (CAGR from 2023 to 2030) |
Largest segment | Software |
Fastest growing segment | Services |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Hardware, Software, Services |
Key market players worldwide | Adobe Inc, AGC Inc, Autodesk Inc, Epic Corp, HTC, NVIDIA Corp, The Walt Disney Co, Grom Social Enterprises Inc |
Software was the largest segment with a revenue share of 41.77% in 2023. Horizon Databook has segmented the Brazil virtual production market based on hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.
Virtual production is becoming increasingly popular in the film and TV industry in Brazil. The technology allows filmmakers to create realistic and immersive virtual environments, reducing the need for physical sets and locations. For example, the popular Brazilian TV series "The Secret Life of Couples" used virtual production technology to create a futuristic cityscape for its fourth season.
Brazil is home to a thriving gaming and animation industry, and virtual production technology is being used to create more immersive and interactive gaming experiences. For example, the Brazilian game studio Aquiris used virtual production to create the racing game.
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