Brazil Virtual Production Market Size & Outlook, 2023-2030

The virtual production market in Brazil is expected to reach a projected revenue of US$ 276.0 million by 2030. A compound annual growth rate of 19.6% is expected of Brazil virtual production market from 2024 to 2030.
Revenue, 2023 (US$M)
$79.0
Forecast, 2030 (US$M)
$276.0
CAGR, 2024 - 2030
19.6%
Report Coverage
Brazil

Brazil virtual production market highlights

  • The Brazil virtual production market generated a revenue of USD 79.0 million in 2023 and is expected to reach USD 276.0 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 19.6% from 2024 to 2030.
  • In terms of segment, software was the largest revenue generating component in 2023.
  • Services is the most lucrative component segment registering the fastest growth during the forecast period.


Virtual production market data book summary

Market revenue in 2023USD 79.0 million
Market revenue in 2030USD 276.0 million
Growth rate19.6% (CAGR from 2023 to 2030)
Largest segmentSoftware
Fastest growing segmentServices
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHardware, Software, Services
Key market players worldwideAdobe Inc, AGC Inc, Autodesk Inc, Epic Corp, HTC, NVIDIA Corp, The Walt Disney Co, Grom Social Enterprises Inc


Other key industry trends

  • In terms of revenue, Brazil accounted for 3.7% of the global virtual production market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil virtual production market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 276.0 million by 2030.

Software was the largest segment with a revenue share of 41.77% in 2023. Horizon Databook has segmented the Brazil virtual production market based on hardware, software, services covering the revenue growth of each sub-segment from 2018 to 2030.


Virtual production is becoming increasingly popular in the film and TV industry in Brazil. The technology allows filmmakers to create realistic and immersive virtual environments, reducing the need for physical sets and locations. For example, the popular Brazilian TV series "The Secret Life of Couples" used virtual production technology to create a futuristic cityscape for its fourth season.

Brazil is home to a thriving gaming and animation industry, and virtual production technology is being used to create more immersive and interactive gaming experiences. For example, the Brazilian game studio Aquiris used virtual production to create the racing game.

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Virtual Production Market Companies

Name Profile # Employees HQ Website

Brazil virtual production market size, by component, 2018-2030 (US$M)

Brazil Virtual Production Market Outlook Share, 2023 & 2030 (US$M)

Brazil virtual production market size, by component, 2018-2030 (US$M)

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