Market revenue in 2023 | USD 106.8 billion |
Market revenue in 2030 | USD 416.8 billion |
Growth rate | 21.5% (CAGR from 2023 to 2030) |
Largest segment | On-demand |
Fastest growing segment | Live Streaming |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD billion |
Market segmentation | On-Demand, Live Streaming |
On-demand was the largest segment with a revenue share of 61.42% in 2023. Horizon Databook has segmented the Global video streaming (streaming media industry) market based on on-demand, live streaming covering the revenue growth of each sub-segment from 2018 to 2030.
The growing demand for devices that are capable of supporting digital media coupled with faster internet are helping consumers to access media content anywhere across the globe. In the U.S., media consumption has grown drastically especially due to the shift from traditional media to digital media.
For instance, the increasing number of digital media players, such as Amazon, Netflix, Apple TV, and Hulu, among others, are challenging traditional televisions as the main entertainment platform. The growing adoption of smartphones in combination with an extensive range of high-speed internet technologies, such as 3G, 4G, and LTE, has subsequently led to an increasing growth of data consumption.
The audio and video traffic across the globe have boosted the internet data consumption. Furthermore, there is a growing demand for connected devices and consumer electronics that are capable of supporting digital media and high-speed internet technologies that help consumers to access video content anywhere across the globe.
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