U.S. Traffic Road Marking Coatings Market Size & Outlook

The traffic road marking coatings market in the United States is expected to reach a projected revenue of US$ 1,521.1 million by 2030. A compound annual growth rate of 5% is expected of the United States traffic road marking coatings market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,083.2
Forecast, 2030 (US$M)
$1,521.1
CAGR, 2024 - 2030
5%
Report Coverage
U.S.

U.S. traffic road marking coatings market highlights

  • The U.S. traffic road marking coatings market generated a revenue of USD 1,083.2 million in 2023 and is expected to reach USD 1,521.1 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 5% from 2024 to 2030.
  • In terms of segment, paint was the largest revenue generating product in 2023.
  • Thermoplastic is the most lucrative product segment registering the fastest growth during the forecast period.


Traffic road marking coatings market data book summary

Market revenue in 2023USD 1,083.2 million
Market revenue in 2030USD 1,521.1 million
Growth rate5% (CAGR from 2023 to 2030)
Largest segmentPaint
Fastest growing segmentThermoplastic
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationPaint, Thermoplastic, Preformed Polymer Tape, Epoxy
Key market players worldwideSherwin-Williams Co, Ennis Inc, Dow Inc, 3M Co, SWARCO


Other key industry trends

  • In terms of revenue, U.S. accounted for 19.7% of the global traffic road marking coatings market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. traffic road marking coatings market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 1,521.1 million by 2030.

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Traffic Road Marking Coatings Market Companies

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U.S. traffic road marking coatings market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to traffic road marking coatings market will help companies and investors design strategic landscapes.


Paint was the largest segment with a revenue share of 45.94% in 2023. Horizon Databook has segmented the U.S. traffic road marking coatings market based on paint, thermoplastic, preformed polymer tape, epoxy covering the revenue growth of each sub-segment from 2018 to 2030.


As of 2020, the U.S. has the world's largest road network, followed by China and India. Thus, the U.S. traffic road marking coatings market is expected to advance in the coming years with a further increase in the road network in the country. In the U.S., two-way traffic is indicated by yellow center lines, which flow in opposite directions, and separate white lanes are used for traffic moving in the same direction.

Water-based traffic marking paints are preferred in the country owing to their lesser environmental impacts and lower risk to human health as compared to solvent-based products. The difference between the prices of solvent-based and water-based traffic marking paints is negligible owing to their high demand in the market.

Moreover, sleek manufacturing and styling mistakes in terms of the currently available lighting systems have led to poor road performance, including insufficient light and excessive glare for drivers. This has further driven the need for innovations in traffic road markings and ease of visibility.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. traffic road marking coatings market , including forecasts for subscribers. This country databook contains high-level insights into U.S. traffic road marking coatings market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. traffic road marking coatings market size, by product, 2018-2030 (US$M)

U.S. Traffic Road Marking Coatings Market Outlook Share, 2023 & 2030 (US$M)

U.S. traffic road marking coatings market size, by product, 2018-2030 (US$M)

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