Global Teeth Whitening Market Size & Outlook, 2023-2030

The teeth whitening industry worldwide is expected to reach a projected revenue of US$ 10,678.4 million by 2030. A compound annual growth rate of 5% is expected of the worldwide teeth whitening industry from 2024 to 2030.
Revenue, 2023 (US$M)
$7,576.3
Forecast, 2030 (US$M)
$10,678.4
CAGR, 2024 - 2030
5%
Report Coverage
Worldwide

Global teeth whitening market highlights

  • The global teeth whitening market generated a revenue of USD 7,576.3 million in 2023 and is expected to reach USD 10,678.4 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 5% by 2030.
  • In terms of segment, toothpaste accounted for a revenue of USD 2,507.6 million in 2023.
  • Toothpaste is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 7,576.3 million
Market revenue in 2030USD 10,678.4 million
Growth rate5% (CAGR from 2023 to 2030)
Largest segmentToothpaste
Fastest growing segmentToothpaste
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationToothpaste, Whitening Gels & Strips, Light devices, Other Products

Other key industry trends

  • In terms of revenue, the North America accounted for 38.0% of the global teeth whitening market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, South Africa is the fastest growing regional market and is projected to reach USD 136.6 million by 2030.

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Teeth Whitening Market Scope

Teeth whitening market segmentation & scope
Research Manufacturing
Research Manufacturing
Research Manufacturing
Research Manufacturing
Porcelain Veneers
Hospitals
Outpatient Facilities
Homecare
Research Manufacturing
Composite Veneers
Hospitals
Outpatient Facilities
Homecare
Research Manufacturing
Others
Hospitals
Outpatient Facilities
Homecare
Research Manufacturing

Teeth Whitening Market Companies

Name Profile # Employees HQ Website

Global teeth whitening market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to teeth whitening market will help companies and investors design strategic landscapes.


Toothpaste was the largest segment with a revenue share of 33.1% in 2023. Horizon Databook has segmented the Global teeth whitening market based on toothpaste, whitening gels & strips, light devices, other products covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Teeth Whitening Product Outlook (Revenue, USD Million, 2018-2030)
    • Toothpaste
      • Hospitals
      • Outpatient Facilities
      • Homecare
      • Research Manufacturing
    • Whitening Gels & Strips
      • Hospitals
      • Outpatient Facilities
      • Homecare
      • Research Manufacturing
    • Light devices
      • Hospitals
      • Outpatient Facilities
      • Homecare
      • Research Manufacturing
    • Other Products
      • Hospitals
      • Outpatient Facilities
      • Homecare
      • Research Manufacturing
    • Porcelain Veneers
      • Hospitals
      • Outpatient Facilities
      • Homecare
      • Research Manufacturing
    • Composite Veneers
      • Hospitals
      • Outpatient Facilities
      • Homecare
      • Research Manufacturing
    • Others
      • Hospitals
      • Outpatient Facilities
      • Homecare
      • Research Manufacturing

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Target buyers of Global teeth whitening market databook

  • Our clientele includes a mix of teeth whitening market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global teeth whitening market , including forecasts for subscribers. This global databook contains high-level insights into Global teeth whitening market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global teeth whitening market size, by regions, 2018-2030 (US$M)

Top 10 countries: Teeth whitening market size, 2023 (US$M)

Global teeth whitening market share, by product, 2023 & 2030 (%, US$M)

Teeth whitening market: Opportunity assessment by country

Global teeth whitening market, by region, 2023 (US$M)

Global teeth whitening market size, by regions, 2018-2030 (US$M)

Product 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 2,262.0 2,370.0 2,484.9 2,607.2 2,737.5 2,876.3 3,024.3 3,182.2 3,350.6 3,530.4 3,722.5 3,927.9 4,147.4 5.4%
Europe 1,572.9 1,642.5 1,716.3 1,794.8 1,878.1 1,966.6 2,061.0 2,161.3 2,268.1 2,381.9 2,503.3 2,632.6 2,770.7 5.0%
Asia Pacific 1,107.0 1,165.6 1,228.0 1,294.7 1,365.9 1,441.9 1,523.1 1,610.0 1,703.0 1,802.5 1,909.0 2,023.2 2,145.6 5.8%
Latin America 622.2 643.5 665.9 689.5 714.4 740.7 768.3 797.5 828.3 860.9 895.2 931.5 969.8 3.9%
MEA 493.6 504.3 515.4 526.8 538.6 550.7 563.2 576.0 589.2 602.6 616.4 630.5 644.8 2.3%
Overall 6,057.7 6,325.8 6,610.5 6,913.0 7,234.5 7,576.3 7,939.9 8,327.1 8,739.2 9,178.3 9,646.4 10,145.6 10,678.4 5.0%

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