China Stuffed & Plush Toys Market Size & Outlook

The stuffed & plush toys market in China is expected to reach a projected revenue of US$ 2,808.9 million by 2033. A compound annual growth rate of 10.2% is expected of China stuffed & plush toys market from 2026 to 2033.
Revenue, 2025 (US$M)
$1,298.9
Forecast, 2033 (US$M)
$2,808.9
CAGR, 2026 - 2033
10.2%
Report Coverage
China

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China stuffed & plush toys market, 2021-2033 (US$M)

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China stuffed & plush toys market highlights

  • The China stuffed & plush toys market generated a revenue of USD 1,298.9 million in 2025 and is expected to reach USD 2,808.9 million by 2033.
  • The China market is expected to grow at a CAGR of 10.2% from 2026 to 2033.
  • In terms of segment, stuffed animals was the largest revenue generating product in 2025.
  • Cartoon Toys is the most lucrative product segment registering the fastest growth during the forecast period.


Stuffed & plush toys market data book summary

Market revenue in 2025USD 1,298.9 million
Market revenue in 2033USD 2,808.9 million
Growth rate10.2% (CAGR from 2026 to 2033)
Largest segmentStuffed animals
Fastest growing segmentCartoon Toys
Historical data2021 - 2024
Base year2025
Forecast period2026 - 2033
Quantitative unitsRevenue in USD million
Market segmentationStuffed Animals, Cartoon Toys, Action Figures
Key market players worldwideMattel Inc, BANDAI NAMCO Holdings Inc, The LEGO Group, Hasbro Inc, Spin Master Corp Shs Subord Voting, Simba Dickie Group, Budsies


Other key industry trends

  • In terms of revenue, China accounted for 9.5% of the global stuffed & plush toys market in 2025.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
  • In Asia Pacific, China stuffed & plush toys market is projected to lead the regional market in terms of revenue in 2033.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 1,661.3 million by 2033.

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Stuffed & Plush Toys Market Companies

Name Profile # Employees HQ Website
Budsies View profile 1-10 Boynton Beach, Florida, United States, North America http://www.budsies.com
Simba Dickie Group View profile 1001-5000 Fürth, Bayern, Germany, Europe https://www.simba-dickie-group.com/en/home/
The LEGO Group View profile 10001+ Billund, Syddanmark, Denmark, Europe http://www.lego.com
Hasbro Inc View profile 5502 1027 Newport Avenue, P.O. Box 1059, Pawtucket, RI, United States, 02861 https://www.hasbro.com
BANDAI NAMCO Holdings Inc View profile 20054 5-37-8, Shiba, Minato-ku, Tokyo, Japan, 108-0014 http://www.bandainamco.co.jp
Spin Master Corp Shs Subord Voting View profile 2400 225 King Street West, Suite 200, Toronto, ON, Canada, M5V 3M2 https://www.spinmaster.com
Mattel Inc View profile 33000 333 Continental Boulevard, El Segundo, CA, United States, 90245-5012 https://corporate.mattel.com

China stuffed & plush toys market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to stuffed & plush toys market will help companies and investors design strategic landscapes.


Stuffed animals was the largest segment with a revenue share of 38.61% in 2025. Horizon Databook has segmented the China stuffed & plush toys market based on stuffed animals, cartoon toys, action figures covering the revenue growth of each sub-segment from 2021 to 2033.


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Horizon Databook provides a detailed overview of country-level data and insights on the China stuffed & plush toys market , including forecasts for subscribers. This country databook contains high-level insights into China stuffed & plush toys market from 2021 to 2033, including revenue numbers, major trends, and company profiles.

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China stuffed & plush toys market size, by product, 2021-2033 (US$M)

China Stuffed & Plush Toys Market Outlook Share, 2025 & 2033 (US$M)

China stuffed & plush toys market size, by product, 2021-2033 (US$M)

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