Italy Still Wine Market Size & Outlook, 2021-2028

The still wine market in Italy is expected to reach a projected revenue of US$ 49,392.7 million by 2028. A compound annual growth rate of 10.4% is expected of Italy still wine market from 2022 to 2028.
Revenue, 2021 (US$M)
$24,740.6
Forecast, 2028 (US$M)
$49,392.7
CAGR, 2022 - 2028
10.4%
Report Coverage
Italy

Italy still wine market highlights

  • The Italy still wine market generated a revenue of USD 24,740.6 million in 2021 and is expected to reach USD 49,392.7 million by 2028.
  • The Italy market is expected to grow at a CAGR of 10.4% from 2022 to 2028.
  • In terms of segment, red wine was the largest revenue generating type in 2021.
  • White Wine is the most lucrative type segment registering the fastest growth during the forecast period.

Still wine market data book summary

Market revenue in 2021USD 24,740.6 million
Market revenue in 2028USD 49,392.7 million
Growth rate10.4% (CAGR from 2021 to 2028)
Largest segmentRed wine
Fastest growing segmentWhite Wine
Historical data2017 - 2020
Base year2021
Forecast period2022 - 2028
Quantitative unitsRevenue in USD million
Market segmentationWhite Wine, Red Wine
Key market players worldwideDiageo PLC, Pernod Ricard SA, Constellation Brands Inc Class A, Treasury Wine Estates Ltd, E & J Gallo Winery, Castel Wine China, Trinchero Family Estates, Casella Wines, Kendall-Jackson Wine Estates, The Wine Group, Dynasty Fine Wines Group, Accolade Wines, Concha y Toro

Other key industry trends

  • In terms of revenue, Italy accounted for 8.9% of the global still wine market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2028.
  • In Europe, Italy still wine market is projected to lead the regional market in terms of revenue in 2028.
  • France is the fastest growing regional market in Europe and is projected to reach USD 29,913.9 million by 2028.

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Still Wine Market Companies

Name Profile # Employees HQ Website

Italy still wine market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to still wine market will help companies and investors design strategic landscapes.


Red wine was the largest segment with a revenue share of 51.63% in 2021. Horizon Databook has segmented the Italy still wine market based on white wine, red wine covering the revenue growth of each sub-segment from 2017 to 2028.


  • Italy Still Wine Type Outlook (Revenue, USD Million, 2017-2028)
    • White Wine
    • Red Wine
    • Others
  • Italy Still Wine Distribution Channel Outlook (Revenue, USD Million, 2017-2028)
    • Bar, Pubs & Restaurants
    • Internet Retailing
    • Liquor Stores
    • Supermarkets
    • Others

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Target buyers of Italy still wine market databook

  • Our clientele includes a mix of still wine market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy still wine market , including forecasts for subscribers. This country databook contains high-level insights into Italy still wine market from 2017 to 2028, including revenue numbers, major trends, and company profiles.

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Italy still wine market size, by type, 2017-2028 (US$M)

Italy Still Wine Market Outlook Share, 2021 & 2028 (US$M)

Italy still wine market size, by type, 2017-2028 (US$M)

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