U.S. Std Self-testing Market Size & Outlook, 2025-2030
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U.S. std self-testing market highlights
- The U.S. std self-testing market generated a revenue of USD 354.8 million in 2024 and is expected to reach USD 573.8 million by 2030.
- The U.S. market is expected to grow at a CAGR of 8.5% from 2025 to 2030.
- In terms of segment, ct/ng testing was the largest revenue generating application in 2024.
- HIV Testing is the most lucrative application segment registering the fastest growth during the forecast period.
Std self-testing market data book summary
| Market revenue in 2024 | USD 354.8 million |
| Market revenue in 2030 | USD 573.8 million |
| Growth rate | 8.5% (CAGR from 2025 to 2030) |
| Largest segment | Ct/ng testing |
| Fastest growing segment | HIV Testing |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | CT/NG Testing, Syphilis Testing, HIV Testing |
Other key industry trends
- In terms of revenue, U.S. accounted for 29.4% of the global std self-testing market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. std self-testing market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 22.9 million by 2030.
Ct/ng testing was the largest segment with a revenue share of 44.39% in 2024. Horizon Databook has segmented the U.S. std self-testing market based on ct/ng testing, syphilis testing, hiv testing covering the revenue growth of each sub-segment from 2018 to 2030.
The STD self testing market in the U.S is significantly driven by large-scale public health initiatives aimed at expanding access to at-home diagnostic tools. For instance, the CDC in March 2023 announced the launch of a project, Together TakeMeHome (TTMH), to distribute up to 1 million HIV self-tests over 5 years.
This initiative, developed in collaboration with OraSure Technologies, Emory University, and other health organizations, enables individuals aged 17 and older across the U.S. and Puerto Rico to order self-test kits online, reducing barriers related to stigma, cost, and healthcare access.
By making HIV self-tests widely available, the program encourages early detection, increases testing rates, and promotes public health awareness, which in turn fuels overall market growth for STD self-test kits. Such initiatives, combined with rising consumer preference for private, at-home testing solutions, are major drivers of the market’s expansion in the U.S.
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STD Self-testing Market Scope
STD Self-testing Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| NOWDiagnostics | View profile | 11-50 | Springdale, Arkansas, United States, North America | http://www.nowdx.com |
| LetsGetChecked | View profile | 501-1000 | New York, New York, United States, North America | https://www.letsgetchecked.com |
| Visby Medical | View profile | 101-250 | San Jose, California, United States, North America | https://www.visbymedical.com/ |
| SelfDiagnostics | View profile | 11-50 | Tallinn, Harjumaa, Estonia, Europe | http://selfdiagnostics.eu/ |
| BioLytical Laboratories | View profile | 101-250 | Richmond, Virginia, United States, North America | https://biolytical.com/ |
| Wondfo Biotech | View profile | 1001-5000 | Huangpu, Guangdong, China, Asia | http://en.wondfo.com.cn |
| OraSure Technologies Inc | View profile | 638 | 220 East First Street, Bethlehem, PA, United States, 18015 | https://www.orasure.com |
| Abbott Laboratories | View profile | 114000 | 100 Abbott Park Road, Abbott Park, IL, United States, 60064-6400 | https://www.abbottinvestor.com |
U.S. std self-testing market size, by application, 2018-2030 (US$M)
U.S. STD Self-testing Market Outlook Share, 2024 & 2030 (US$M)
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