South Africa Std Self-testing Market Size & Outlook

The std self-testing market in South Africa is expected to reach a projected revenue of US$ 25.3 million by 2030. A compound annual growth rate of 7.5% is expected of South Africa std self-testing market from 2025 to 2030.
Revenue, 2024 (US$M)
$16.5
Forecast, 2030 (US$M)
$25.3
CAGR, 2025 - 2030
7.5%
Report Coverage
South Africa

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South Africa std self-testing market, 2018-2030 (US$M)

South Africa std self-testing market, 2018-2030 (US$M)

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South Africa std self-testing market highlights

  • The South Africa std self-testing market generated a revenue of USD 16.5 million in 2024 and is expected to reach USD 25.3 million by 2030.
  • The South Africa market is expected to grow at a CAGR of 7.5% from 2025 to 2030.
  • In terms of segment, ct/ng testing was the largest revenue generating application in 2024.
  • HIV Testing is the most lucrative application segment registering the fastest growth during the forecast period.


Std self-testing market data book summary

Market revenue in 2024USD 16.5 million
Market revenue in 2030USD 25.3 million
Growth rate7.5% (CAGR from 2025 to 2030)
Largest segmentCt/ng testing
Fastest growing segmentHIV Testing
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCT/NG Testing, Syphilis Testing, HIV Testing


Other key industry trends

  • In terms of revenue, South Africa accounted for 1.4% of the global std self-testing market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Middle East & Africa, South Africa std self-testing market is projected to lead the regional market in terms of revenue in 2030.
  • Saudi Arabia is the fastest growing regional market in Middle East & Africa and is projected to reach USD 12.6 million by 2030.

Ct/ng testing was the largest segment with a revenue share of 44.24% in 2024. Horizon Databook has segmented the South Africa std self-testing market based on ct/ng testing, syphilis testing, hiv testing covering the revenue growth of each sub-segment from 2018 to 2030.


The STD self testing market in South Africa is driven by driven by government initiatives to expand free and accessible STI testing. Under the fifth HIV, TB, and STI action plan (2023-2028), the South African government is set to introduce free home test kits for gonorrhea, chlamydia, syphilis, and trichomoniasis, making testing more accessible through chronic medicine pick-up points nationwide.

Additionally, public clinics will roll out same-day STI test results, improving early detection and treatment rates. Previously, the public health system only diagnosed these STIs based on symptoms, leaving many infections undetected. 

By integrating routine test into public healthcare services, reducing stigma, and improving accessibility, these initiatives are expected to significantly drive demand for STD self-test kits in South Africa.

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STD Self-testing Market Companies

Name Profile # Employees HQ Website
NOWDiagnostics View profile 11-50 Springdale, Arkansas, United States, North America http://www.nowdx.com
LetsGetChecked View profile 501-1000 New York, New York, United States, North America https://www.letsgetchecked.com
Visby Medical View profile 101-250 San Jose, California, United States, North America https://www.visbymedical.com/
SelfDiagnostics View profile 11-50 Tallinn, Harjumaa, Estonia, Europe http://selfdiagnostics.eu/
BioLytical Laboratories View profile 101-250 Richmond, Virginia, United States, North America https://biolytical.com/
Wondfo Biotech View profile 1001-5000 Huangpu, Guangdong, China, Asia http://en.wondfo.com.cn
OraSure Technologies Inc View profile 638 220 East First Street, Bethlehem, PA, United States, 18015 https://www.orasure.com
Abbott Laboratories View profile 114000 100 Abbott Park Road, Abbott Park, IL, United States, 60064-6400 https://www.abbottinvestor.com

South Africa std self-testing market size, by application, 2018-2030 (US$M)

South Africa STD Self-testing Market Outlook Share, 2024 & 2030 (US$M)

South Africa std self-testing market size, by application, 2018-2030 (US$M)

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