North America Std Self-testing Market Size & Outlook
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North America std self-testing market highlights
- The North America std self-testing market generated a revenue of USD 403.2 million in 2024.
- The market is expected to grow at a CAGR of 8.6% from 2025 to 2030.
- In terms of segment, ct/ng testing was the largest revenue generating application in 2024.
- HIV Testing is the most lucrative application segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 403.2 million |
| Market revenue in 2030 | USD 654.1 million |
| Growth rate | 8.6% (CAGR from 2025 to 2030) |
| Largest segment | Ct/ng testing |
| Fastest growing segment | HIV Testing |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | CT/NG Testing, Syphilis Testing, HIV Testing |
Other key industry trends
- In terms of revenue, North America region accounted for 33.4% of the global std self-testing market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 520.4 million by 2030.
Ct/ng testing was the largest segment with a revenue share of 44.39% in 2024. Horizon Databook has segmented the North America std self-testing market based on ct/ng testing, syphilis testing, hiv testing covering the revenue growth of each sub-segment from 2018 to 2030.
The market is driven by increasing regulatory approvals that expand consumer access to at-home diagnostic solutions. A key milestone was the U.S. FDA’s marketing authorization in August 2024 for NOWDiagnostics’ First To Know Syphilis Test, the first over-the-counter, at-home test for detecting Treponema pallidum (syphilis) antibodies in human blood.
This approval marks a significant advancement in making STD testing more accessible, private, and convenient. With syphilis cases rising in the U.S. and Canada, the availability of FDAauthorized home tests is expected to increase early detection and treatment rates, driving demand for self-test kits.
Such regulatory developments highlight a growing market shift towards consumerdriven, at-home diagnostics, boosting North America's leadership in the global STD self-testing industry.
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STD Self-testing Market Scope
STD Self-testing Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| NOWDiagnostics | View profile | 11-50 | Springdale, Arkansas, United States, North America | http://www.nowdx.com |
| LetsGetChecked | View profile | 501-1000 | New York, New York, United States, North America | https://www.letsgetchecked.com |
| Visby Medical | View profile | 101-250 | San Jose, California, United States, North America | https://www.visbymedical.com/ |
| SelfDiagnostics | View profile | 11-50 | Tallinn, Harjumaa, Estonia, Europe | http://selfdiagnostics.eu/ |
| BioLytical Laboratories | View profile | 101-250 | Richmond, Virginia, United States, North America | https://biolytical.com/ |
| Wondfo Biotech | View profile | 1001-5000 | Huangpu, Guangdong, China, Asia | http://en.wondfo.com.cn |
| OraSure Technologies Inc | View profile | 638 | 220 East First Street, Bethlehem, PA, United States, 18015 | https://www.orasure.com |
| Abbott Laboratories | View profile | 114000 | 100 Abbott Park Road, Abbott Park, IL, United States, 60064-6400 | https://www.abbottinvestor.com |
North America std self-testing market size, by country, 2018-2030 (US$M)
North America STD Self-testing Market Outlook Share, 2024 & 2030 (US$M)
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