Japan Std Self-testing Market Size & Outlook, 2025-2030
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Japan std self-testing market highlights
- The Japan std self-testing market generated a revenue of USD 56.8 million in 2024 and is expected to reach USD 91.0 million by 2030.
- The Japan market is expected to grow at a CAGR of 8.3% from 2025 to 2030.
- In terms of segment, ct/ng testing was the largest revenue generating application in 2024.
- HIV Testing is the most lucrative application segment registering the fastest growth during the forecast period.
Std self-testing market data book summary
| Market revenue in 2024 | USD 56.8 million |
| Market revenue in 2030 | USD 91.0 million |
| Growth rate | 8.3% (CAGR from 2025 to 2030) |
| Largest segment | Ct/ng testing |
| Fastest growing segment | HIV Testing |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | CT/NG Testing, Syphilis Testing, HIV Testing |
Other key industry trends
- In terms of revenue, Japan accounted for 4.7% of the global std self-testing market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China std self-testing market is projected to lead the regional market in terms of revenue in 2030.
- China is the fastest growing regional market in Asia Pacific and is projected to reach USD 110.5 million by 2030.
Ct/ng testing was the largest segment with a revenue share of 44.37% in 2024. Horizon Databook has segmented the Japan std self-testing market based on ct/ng testing, syphilis testing, hiv testing covering the revenue growth of each sub-segment from 2018 to 2030.
The STD self-testing market in Japan is being driven by the rapid rise in syphilis infections, which has created an urgent need for more accessible and frequent testing options.
According to the news published in February 2023, Japan recorded around 13,000 syphilis cases at the end of 2022, the highest number since tracking began in 1999, prompting public health experts to advocate for better sex education and expanded testing availability.
This surge in infections has increased consumer demand for discreet, convenient, and rapid self-test kits, which allow individuals to monitor their health without visiting clinics. Additionally, growing government and healthcare initiatives to raise awareness and encourage early detection are fueling the adoption of STD self-testing solutions across the country.
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STD Self-testing Market Scope
STD Self-testing Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| NOWDiagnostics | View profile | 11-50 | Springdale, Arkansas, United States, North America | http://www.nowdx.com |
| LetsGetChecked | View profile | 501-1000 | New York, New York, United States, North America | https://www.letsgetchecked.com |
| Visby Medical | View profile | 101-250 | San Jose, California, United States, North America | https://www.visbymedical.com/ |
| SelfDiagnostics | View profile | 11-50 | Tallinn, Harjumaa, Estonia, Europe | http://selfdiagnostics.eu/ |
| BioLytical Laboratories | View profile | 101-250 | Richmond, Virginia, United States, North America | https://biolytical.com/ |
| Wondfo Biotech | View profile | 1001-5000 | Huangpu, Guangdong, China, Asia | http://en.wondfo.com.cn |
| OraSure Technologies Inc | View profile | 638 | 220 East First Street, Bethlehem, PA, United States, 18015 | https://www.orasure.com |
| Abbott Laboratories | View profile | 114000 | 100 Abbott Park Road, Abbott Park, IL, United States, 60064-6400 | https://www.abbottinvestor.com |
Japan std self-testing market size, by application, 2018-2030 (US$M)
Japan STD Self-testing Market Outlook Share, 2024 & 2030 (US$M)
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