U.S. Sports Technology Market Size & Outlook, 2023-2030

The sports technology market in the United States is expected to reach a projected revenue of US$ 13,136.5 million by 2030. A compound annual growth rate of 20.5% is expected of the United States sports technology market from 2024 to 2030.
Revenue, 2023 (US$M)
$3,568.5
Forecast, 2030 (US$M)
$13,136.5
CAGR, 2024 - 2030
20.5%
Report Coverage
U.S.

U.S. sports technology market highlights

  • The U.S. sports technology market generated a revenue of USD 3,568.5 million in 2023 and is expected to reach USD 13,136.5 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 20.5% from 2024 to 2030.
  • In terms of segment, smart venues was the largest revenue generating technology in 2023.
  • Esports is the most lucrative technology segment registering the fastest growth during the forecast period.


Sports technology market data book summary

Market revenue in 2023USD 3,568.5 million
Market revenue in 2030USD 13,136.5 million
Growth rate20.5% (CAGR from 2023 to 2030)
Largest segmentSmart venues
Fastest growing segmentEsports
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDevices, Smart Venues, Analytics & Statistics, Esports
Key market players worldwideApple Inc, CGT Catapult, Cisco Systems Inc, HCL Technologies, International Business Machines Corp, Infosys Ltd ADR, Oracle Corp, Panasonic Holdings Corp, SAP SE, Sony Group Corp, Telefonaktiebolaget L M Ericsson ADR, Amazon.com Inc, Genius Sports Ltd, Microsoft Corp, SAS, Sportradar Group AG Class A, DraftKings Inc Ordinary Shares - Class A, Dream International Ltd, ChyronHego, Modern Times Group, deltatre, Ernst & Young Global Consulting Services, Synergy Sports, CBS Sports Network, Dream Sports, FanDuel


Other key industry trends

  • In terms of revenue, U.S. accounted for 24.2% of the global sports technology market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. sports technology market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 13,136.5 million by 2030.

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Sports Technology Market Companies

Name Profile # Employees HQ Website

U.S. sports technology market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports technology market will help companies and investors design strategic landscapes.


Smart venues was the largest segment with a revenue share of 50.57% in 2023. Horizon Databook has segmented the U.S. sports technology market based on devices, smart venues, analytics & statistics, esports covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. is playing a significant role in the growth of the sports technology market owing to the focus of sports technology providers on innovations. Zwift, Inc. offers fun-based video games for the training of indoor cycling. The solution has helped monotonous indoor cycling workouts into a social adventure using video games. 

The Whoop, Inc. is a sports technology startup that offers smart wearable devices that monitor players' physical activities, quantify the intensity of workouts, and monitor sleep and heart rate variability. The collected data enables coaches, trainers, and athletes to provide balanced training, predict performance, and help to reduce injuries.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. sports technology market , including forecasts for subscribers. This country databook contains high-level insights into U.S. sports technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. sports technology market size, by technology, 2018-2030 (US$M)

U.S. Sports Technology Market Outlook Share, 2023 & 2030 (US$M)

U.S. sports technology market size, by technology, 2018-2030 (US$M)

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