North America Sports Technology Market Size & Outlook

The sports technology market in North America is expected to reach a projected revenue of US$ 15,576.2 million by 2030. A compound annual growth rate of 20% is expected of North America sports technology market from 2024 to 2030.
Revenue, 2023 (US$M)
$4,346.9
Forecast, 2030 (US$M)
$15,576.2
CAGR, 2024 - 2030
20%
Report Coverage
North America

North America sports technology market highlights

  • The North America sports technology market generated a revenue of USD 4,346.9 million in 2023.
  • The market is expected to grow at a CAGR of 20% from 2024 to 2030.
  • In terms of segment, smart venues was the largest revenue generating technology in 2023.
  • Esports is the most lucrative technology segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 4,346.9 million
Market revenue in 2030USD 15,576.2 million
Growth rate20% (CAGR from 2023 to 2030)
Largest segmentSmart venues
Fastest growing segmentEsports
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationDevices, Smart Venues, Analytics & Statistics, Esports
Key market players worldwideApple Inc, CGT Catapult, Cisco Systems Inc, HCL Technologies, International Business Machines Corp, Infosys Ltd ADR, Oracle Corp, Panasonic Holdings Corp, SAP SE, Sony Group Corp, Telefonaktiebolaget L M Ericsson ADR, Amazon.com Inc, Genius Sports Ltd, Microsoft Corp, SAS, Sportradar Group AG Class A, DraftKings Inc Ordinary Shares - Class A, Dream International Ltd, ChyronHego, Modern Times Group, deltatre, Ernst & Young Global Consulting Services, Synergy Sports, CBS Sports Network, Dream Sports, FanDuel


Other key industry trends

  • In terms of revenue, North America region accounted for 29.5% of the global sports technology market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 16,628.8 million by 2030.

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Sports Technology Market Companies

Name Profile # Employees HQ Website

North America sports technology market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports technology market will help companies and investors design strategic landscapes.


Smart venues was the largest segment with a revenue share of 50.84% in 2023. Horizon Databook has segmented the North America sports technology market based on devices, smart venues, analytics & statistics, esports covering the revenue growth of each sub-segment from 2018 to 2030.


The North American sports technology market is significantly growing at a CAGR of 20.0% from 2023 to 2030, with a high potential for further growth. This growth is mainly attributed to the increasing adoption of the latest technologies such as smart stadiums, sports data analytics, digital signage, and digital signage to attract fans, improve team performance, and deploy smart infrastructure. 

Furthermore, sports organizations are adopting the Internet of Things by utilizing cloud services, big data, artificial intelligence, drones, and wearables. The incorporation of sports technology is making gameplay more equitable, safer, and more profitable. 

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Target buyers of North America sports technology market databook

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America sports technology market , including forecasts for subscribers. This continent databook contains high-level insights into North America sports technology market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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North America sports technology market size, by country, 2018-2030 (US$M)

North America Sports Technology Market Outlook Share, 2023 & 2030 (US$M)

North America sports technology market size, by country, 2018-2030 (US$M)

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