U.S. Sports Nutrition Market Size & Outlook, 2023-2030

The sports nutrition market in the United States is expected to reach a projected revenue of US$ 15,363.3 million by 2030. A compound annual growth rate of 6% is expected of the United States sports nutrition market from 2024 to 2030.
Revenue, 2023 (US$M)
$10,225.3
Forecast, 2030 (US$M)
$15,363.3
CAGR, 2024 - 2030
6%
Report Coverage
U.S.

U.S. sports nutrition market highlights

  • The U.S. sports nutrition market generated a revenue of USD 10,225.3 million in 2023 and is expected to reach USD 15,363.3 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 6% from 2024 to 2030.
  • In terms of segment, sports supplements was the largest revenue generating product in 2023.
  • Sports Foods is the most lucrative product segment registering the fastest growth during the forecast period.


Sports nutrition market data book summary

Market revenue in 2023USD 10,225.3 million
Market revenue in 2030USD 15,363.3 million
Growth rate6% (CAGR from 2023 to 2030)
Largest segmentSports supplements
Fastest growing segmentSports Foods
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSports Supplements, Sports Drinks, Sports Foods, Meal Replacement Products, Weight Loss Product
Key market players worldwideIovate Health Sciences International, Abbott Laboratories, Quest Nutrition, PepsiCo Inc, Mondelez International Inc Class A, The Coca-Cola Company, MusclePharm Corp, The Bountiful Company, Post Holdings Inc, Nestle SA


Other key industry trends

  • In terms of revenue, U.S. accounted for 22.6% of the global sports nutrition market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. sports nutrition market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 2,100.3 million by 2030.

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Sports Nutrition Market Companies

Name Profile # Employees HQ Website

U.S. sports nutrition market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports nutrition market will help companies and investors design strategic landscapes.


Sports supplements was the largest segment with a revenue share of 54.33% in 2023. Horizon Databook has segmented the U.S. sports nutrition market based on sports supplements, sports drinks, sports foods, meal replacement products, weight loss product covering the revenue growth of each sub-segment from 2018 to 2030.


Growing trend of self-diagnosis and increasing number of health conscious people in the U.S. are factors expected to boost demand for these supplements for treating various vitamin & mineral deficiencies. In addition, companies are focused on targeting consumers based on label claims and certifications.

For instance, in 2018, NOW Sports collaborated with Informed Sports a third-party certification provider for detecting presence of any banned substances in its products. Such certifications help companies build consumer trust and improve brand reputation. Increasing number of new product launches in sports supplements category also indicates that there is high demand for these products.

For instance, in 2017, Momentous, a sports nutrition company, introduced NSGcertified protein powders RedShift, AbsoluteZero, and ArcFire. Rising popularity of sports drinks compared to RTM sports products among athletes and individuals involved in vigorous physical activities is likely to drive sports drinks market in the U.S.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. sports nutrition market , including forecasts for subscribers. This country databook contains high-level insights into U.S. sports nutrition market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. sports nutrition market size, by product, 2018-2030 (US$M)

U.S. Sports Nutrition Market Outlook Share, 2023 & 2030 (US$M)

U.S. sports nutrition market size, by product, 2018-2030 (US$M)

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